商业伦理与社会责任-第10版

CHAPTER 1 第1章

The Dynamics of Business and Economics 2 商业与经济的动力

Enter the World of Business 进入商业世界

Competition Is Good for Business 3 竞争有益于企业

Introduction 4 引言

The Nature of Business 4 企业的本质

The Goal of Business 4 企业的目标

The People and Activities of Business 5 企业的参与者和主要活动

Why Study Business? 7 为什么学习商学

The Economic Foundations of Business 8 企业的经济基础

Economic Systems 9 经济体制

The Free-Enterprise System 12 自由企业制度

The Forces of Supply and Demand 13 供给与需求的力量

The Nature of Competition 14 竞争的本质

Economic Cycles and Productivity 16 经济周期和生产力

The American Economy 19 美国经济

A Brief History of the American Economy 20 美国经济简史

The Role of the Entrepreneur 22 企业家的作用

The Role of Government in the American Economy 23 政府在美国经济中的作用

The Role of Ethics and Social Responsibility in Business 24 商业伦理与社会责任在企业中的作用

Can You Learn Business in a Classroom? 25 在课堂上学习商业知识，可能吗

So You Want a Job in the Business World 26

Review Your Understanding 26

Revisit the World of Business 27

Learn the Terms 27

Check Your Progress 27

Get Involved 28

Build Your Skills: The Forces of Supply and Demand 28

Solve the Dilemma: Mrs. Acres Homemade Pies 29

Build Your Business Plan: The Dynamics of Business and Economics 29

See for Yourself Videocase: Redbox Succeeds by Identifying Market Need 30

Team Exercise 30

Appendix A 附录 A

CHAPTER 2 第2章

Business Ethics and Social Responsibility 34 商业伦理与社会责任

Enter the World of Business 进入商业世界

Antibacterial Soap Faces Regulatory and Consumer Pressure 35 抗菌肥皂面临监管部门和消费者的双重压力

Introduction 36 引言

Unemployment 60 失业

Appendix B 附录 B

CHAPTER 3 第3章

Business in a Borderless World 82 无边界世界中的商业

Enter the World of Business 进入商业世界

Chinese Smartphone Company Faces Challenges in Expansion 83 中国智能手机公司面临扩张

Introduction 84 引言

Managing the Challenges of Global Business 107 管理全球商业挑战

Notes 113 注释

Glossary 119 术语表

Photo Credits 122 图片版权