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  • ISBN:9787302447085
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:225
  • 出版时间:2018-01-01
  • 条形码:9787302447085 ; 978-7-302-44708-5

内容简介

  《数字媒体专业英语/普通高等教育“动画与数字媒体专业”规划教材》是为数字媒体艺术和数字媒体技术专业英语课程编写的教材。全书按照数字媒体范畴,共分为数字媒体产业、数字媒体艺术、数字媒体技术、数字媒体应用4个部分,17个单元。每个单元都包含课文、词汇、注释、练习和多篇阅读材料。

目录

Chapter 1 Industry Background
UNIT 1 Digital Contemporary Life
Text A Disney Buys Pixar
Text B Chinese Make Big Push into Animation
Text C WeChat: The Chinese Chat App Stealing Weibo's Thunder
Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone

UNIT 2 The Rise of Digital Media Industry
Text A Digital Art in China
Reading Material Wall Street Has Made Hillary Clinton a Millionaire
Chapter 2 Art Background

UNIT 3 Dadaism
Text A Dadaism
Reading Material Duchamp

UNIT 4 Pop Art
Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89
Text B Restless Genius: Pablo Picasso
Text C Andy Warhol and the Can That Sold the World by Gary Indiana
Reading Material "My Mind Split Open": Andy Warhol's Exploding Plastic Inevitable

UNIT 5 Montage
Text A Montage (filmmaking)
Reading Material Taxi Driver (1976)
Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects
Chapter 3 Technical Elements

UNIT 6 Overview Of Computer
Text A Evolution of Computer
Reading Material Who Invented the Computer?

UNIT 7 Multimedia Computer Technology
Text A Windows Media Player 12
Text B Adobe Fast Facts
Text C Adobe Character Animator
Reading Material We Had No Idea

UNIT 8 Computer Graphics
Text A Apple's First Macintosh Turns 25
Text B How Mandelbrot's Fractals Changed the World
Reading Material Listening to Geometry
Reading Material The Backbone of Fractals: Feedback and the lterator
Chapter 4 Professional Outlook

UNIT 9 Virtual Reality
Text A Building a Digital Museum
Text B 5 Ways Virtual Reality Will Change Education
Text C Don't Compare Virtual Reality to the Smartphone
Reading Material "China's Google" Baidu is Making Smart Glasses

UNIT 10 Augmented Reality
Text A 7 Ways Augmented Reality Will Improve Your Life
Text B Can Augmented Reality Help Save the Print Publishing Industry?
Text C (geolocation + augmented reality + QR codes) Libraries
Reading Material GPS App Keeps Drivers' Eyes on the Road

UNIT 11 New Media Advertisement
Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline
Text B 8 Reasons to Join the Digital Media and Advertising Industry
Reading Material What is Digital Media'?

UNIT 12 UI
Text A Realism in UI Design
Text B Experience vs Function—a Beautiful UI is Not Always the Best UI
Reading Material Eye—Catching Mobile App Interfaces with Sleek Gradient Effect

UNIT 13 Web Design
Text A Design Trend: Ghost Buttons in Website Design
Text B How To Create a Web Design Style Guide
Reading Material 11 Web Design Trends for 2016

UNIT 14 Information Design
Text A What Is Information Design?
Text B Physical, Cognitive, and Affective: A Three—part Framework for Information Design
Reading Material Audible Information Design in the New York City Subway System: A Case Study

UNIT 15 Architectural Animation
Text A Making of Phoenix & Vieques House Animation
Reading Material Architecture Software

UNIT 16 Visual Communication
Text A Type Basics
Reading Material Style Tiles and How They Work

UNIT 17 Online Game
Text A Angry Wingless Birds are Taking Over
Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game
Reading Material Microsoft Pays $ 2.5bn for Minecraft Maker Mojang

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