创新中国系列-华为奇迹(英)

Chapter I Approaching Huawei I. Why is Huawei So Powerful? II. Culture is an Inexhaustible Resource III. Huawei's Mind-set of Internationalization IV. Tearing Up the Department Walls V. The Philosophy of Ren Zhengfei VI. The Greyscale Management Philosophy of Ren Zhengfei Chapter II Technology Strategy I. "Eight Systems of Seven Countries". II. Ren Zhengfei: I Can Do Nothing but Jump off a Building if I Lose III. The First Application of C&CO8 in Yiwu IV. The Rise of Julong, Datang, Jinpeng, ZTE and Huawei Under the Policy of Support V. The 10,000-Port Switch Opened Up the Rural Telephone Market VI. The Beijing Institute: A Milestone of Technology Development VII. The "Taking-in" Principle of Technology VIII. Cisco Sued Huawei for Infringement IX. The Tactic of Suppressing the Competition Beats Domestic Rivals.. X. The Travails of Two Innovations XI. Among the Technological Leaders XII. The Huawei Cloud Strategy Chapter III Battle of Marketing I. 100:1 "Mass Combat". II. Regardless of Cost: Managers who are not Willing to Spend Money are not Good Managers III. Price War: Kill the Competitors IV. The Customer Relationship is the Core Competence V. From "Drinking and Kickbacks" to "Consultation and Marketing" VI. Insistence on the "General Customer" Principle VII. Establishing Joint Venture Companies with the Telecommunications Bureaus VIII. Huawei's Service Innovation IX. Establishing a First-Class Delivery Platform Chapter IV Secret Tips for the Recruitment of Talent I. The Recruitment of 10,000 People that Stunned the Whole Nation... II. "Devil Training". III. Cultivating Talent IV. Turn a Scholar into a Soldier V. Considering Talents as Strategic Resources VI. Huawei University - the Modem Whampoa Academy for the Chinese Business World Chapter V Survive the Winter I. The Final Mania II. A Freezingly Cold Winter III. The Truth About Selling Avansys Power IV. Layoffs, Layoffs and Layoffs V. The Way Back to Traditional Business Competition VI. Huawei's Crisis Management Chapter VI Transnational Marketing and Chinese-Style Diplomacy I. Starting from Hong Kong II. The Journey to Russia III. Entering the United States IV. The Diplomatic Route is the Sales Route V. Hand in Hand with Brothers of Asia, Africa and Latin America VI. Success in Canada, Breakthrough in North America VII. Economy: The Foundation of and Guide to Diplomacy VIII. Numerous Barriers Encountered in the Overseas Strategic Layout... IX. When Markets Encounter Politics X. Breaking the Vicious Circle of Internationalization Chapter VII Moment Outshining Others I. At the Height of Fame II. From Penetrating Russia to Covering the Whole CIS III. Cooperation with All Top Telecommunications Operators Worldwide IV. Leap into the Fortune 500 V. Huawei in the Era of Cloud Computing VI. Breaking up the Monopoly. Building the Transatlantic Submarine Cable VII. The Beginning of the Era of"Honor".