国际商务函电(第2版)

Unit 1 Fundamentals of Business Letter Writing
Lead-in
Specimen letter 1 The Semi-indented Style
Specimen letter 2 The Blocked Style
Exercises

Unit 2 Establishment of Business Relations
Lead-in
Specimen Letter 1 Asking for Establishing Business Relations
Specimen Letter 2 Asking for Establishing Business Relations
Specimen Letter 3 Asking for Establishing Business Relations
Specimen Letter 4 Reply to a Letter of Establishing Business Relations
Specimen Letter 5 Reply to a Letter of Establishing Business Relations
Specimen Letter 6 Asking to Provide Sales Agency Service
Specimen Letter 7 Try to Resume the Old Business Relations
Useful Sentences
Letter-writing Guide
Exercises

Unit 3 Inquiries and Replies
Lead-in
Specimen Letter 1 Make an Inquiry after Reading an Advertisement
Specimen Letter 2 Customers Interested in the Displayed Products
Specimen Letter 3 Asking for the Catalogue and Price List
Specimen Letter 4 Sending Catalogues and Price Lists
Specimen Letter 5 Asking for Quotations
Specimen Letter 6 Reply to the Inquiry
Useful Sentences
Letter-writing Guide
Exercises

Unit 4 Offers and Counter-offers
Lead-in
Specimen Letter 1 Make an Offer Based on Enquiry： A Firm Offer
Specimen Letter 2 Make an often Based on Enquiry： A Non-firm Offer
Specimen Letter 3 Counter-offer： Ask for a Price Cut
Specimen Letter 4 Counter-offer： Ask for a Smaller Quantity
Specimen Letter 5 Counter-offer： Ask for Alternation of Terms of Payment
Specimen Letter 6 Reject the Price Reduction
Specimen Letter 7 Make a Concession
Specimen Letter 8 Accept the Counter-offer
Useful Sentences
Letter-writing Guide
Exercise

Unit 5 Orders and Fulfillment of Orders
Lead-in
Specimen Letter 1 Making a Trial Order
Specimen Letter 2 Enclosing an Order Form
Specimen Letter 3 Place an Order