大学商务英语综合教程(第二版)学生用书2(本科教材)

Unit 1 Competition
Lead-in
Reading： Head-to-head in the Clouds
Business Practice
Relevant Extension

Unit 2 Retailing
Lead-in
Reading： Retail's Little Guys Come Back
Business Practice
Relevant Extension

Unit 3 E-Commerce
Lead-in
Reading： Taking E-Commerce to the Next Level
Business Practice
Relevant Extension

Unit 4 Communication
Lead-in
Reading： Employees Want to Hear It "Straight" from the Boss's Mouth
Business Practice
Relevant Extension

Unit 5 Customer Service
Lead-in
Reading： Customer Service Champs
Business Practice
Relevant Extension

Unit 6 Human Resources
Lead-in
Rea din g： The Search for Talent
Business Practice
Relevant Extension

Unit 7 Business Crisis
Lead-in
Reading： Why Good Times Are the Most Dangerous
Business Practice
Relevant Extension

Unit 8 Business Ethics
Lead-in
Reading： Integrating Ethics at the Core
Business Practice
Relevant Extension
……

Unit 9 International Trade
Unit 10 Globalization

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