19 社交礼仪

目 录 第1讲 社交礼仪概述 .................................................................................1 1.1 礼仪的起源和发展 ..................................................................................3 1.2 礼仪的概念和特征 ..................................................................................8 1.3 礼仪的基本原则 ....................................................................................10 1.4 礼仪的种类及功能 ................................................................................11 思考题 .............................................................................................................13 第2讲 仪容仪态礼仪 ..............................................................................15 2.1 仪容修饰 ................................................................................................17 2.2 仪态举止 ................................................................................................21 2.3 首饰和配饰搭配 ....................................................................................30 思考题 .............................................................................................................42 第3讲 着装礼仪 ......................................................................................43 3.1 着装原则及注意事项 ............................................................................45 3.2 公务着装 ................................................................................................47 3.3 社交着装 ................................................................................................53 3.4 休闲着装 ................................................................................................66 3.5 特殊场合着装 ........................................................................................68 思考题 .............................................................................................................69 第4讲 日常交往礼仪 ...............................................................................71 4.1 称呼与招呼 ............................................................................................73 4.2 问候与致意 ............................................................................................78 4.3 介绍与名片使用 ....................................................................................81 4.4 邀请与拜访 ............................................................................................86 思考题 .............................................................................................................91

第5讲 商务公务礼仪 ...............................................................................93 5.1 接待礼仪 ................................................................................................95 5.2 商务谈判礼仪 ......................................................................................107 5.3 庆典礼仪 ..............................................................................................120 思考题 ...........................................................................................................129 第6讲 婚寿丧礼仪 .................................................................................131 6.1 婚庆礼俗 ..............................................................................................133 6.2 寿诞礼俗 ..............................................................................................141 6.3 丧葬礼俗 ..............................................................................................145 思考题 ...........................................................................................................148 第7讲 餐会礼仪 .....................................................................................149 7.1 中餐礼节 ..............................................................................................151 7.2 西餐礼节 ..............................................................................................159 7.3 宴请礼节 ..............................................................................................169 7.4 饮品礼节 ..............................................................................................174 思考题 ...........................................................................................................180 第8讲 文书礼仪 .....................................................................................181 8.1 书信往来 ..............................................................................................183 8.2 电子商函 ............................................................................................200 8.3 签名赠言 ..............................................................................................204 8.4 请柬 ......................................................................................................207 思考题 ...........................................................................................................210 第9讲 国际礼仪 .....................................................................................211 9.1 国际礼仪规范 ......................................................................................213 9.2 涉外接待礼仪 ......................................................................................216 9.3 涉外会谈礼仪 ......................................................................................220 9.4 国外礼俗举要 ......................................................................................222 思考题 ...........................................................................................................230 参考文献 .....................................................................................................231