跨文化交际实训

Chapter 1 Culture， Communication & Intercultural Communication
I． Culture
II． Communication
III． Intercultural Communication
IV． Intercultural Business Communication

Chapter 2 Verbal Communication
I． Verbal Communication
II． Oral Communication
III． Written Communication

Chapter 3 Nonverbal Communication
I． Introduction to Nonverbal Communication
II． Body Language （Kinesics）
IlI． Eye Contact
IV． Body Touch
V． Paralanguage
VI． Spatial Language
VII． Temporal Language

Chapter 4 Cultural Values
I． Definition of Values
I1． Kluckhohn and Strodtbeck's Value Orientations
III． Hofstede's Dimensions of Cultural Values
IV． Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck's Scheme
V． Hall's High-context and Low-context Orientation

Chapter 5 Culture Shock in Intercultural Communication
I． Definition & Causes of Culture Shock
II． Stages of Culture Shock
III． Symptoms of Culture Shock ~
IV． Strategies for Managing Culture Shock

Chapter 6 Business Etiquette & Social Customs
I． Introductions and Greetings
II． Social Etiquette
III． The 10 Basics of Business Etiquette
IV． Dressing Rules
V． Social Customs
VI． Humor， Superstitions and Taboos
VII． Etiquette of Other Countries

Chapter 7 Intercultural Business Negotiation
I． Definition of Negotiation
II． Framework for Intercultural Negotiation
III． Intercultural Negotiation Styles
IV． Phases of Negotiation
V． Cultural Variables in Business Negotiation
VI． Intercultural Negotiation Guidelines

Chapter 8 Intercultural Market Communication
I． Intercultural Brand Marketing
II． Intercultural Advertising
III． Cultural Factors Affecting Marketing and Advertising
Keys to the Exercises
Bibliography