商务英语教程:信函与合同/束光辉

前言

◎ Unit 1 Elements and Styles of Business

Letters

商务信函要素与风格 // 1

1.1 Elements of Business letters // 1

1.2 Styles of Business Letters // 8

1.3 The Envelope Addressing // 12

1.4 Spacing // 13

◎ Unit 2 The Writing Principles of

Business Letters

商务信函写作原则 // 22

2.1 Writing principles // 22

2.2. Business Letter Writing Tips // 29

2.3 Preparation before Writing // 30

2.4 Writing Naturally and Sincerely // 31

◎ Unit 3 Establishing Business Relations

建立业务关系 // 38

3.1 Introduction // 38

3.2 Letter Samples // 40

◎ Unit 4 Inquiries and Replies

询价和回复 // 55

4.1 Inquiry // 55

4.2 Reply // 60

◎ Unit 5 Quotations, Offers and

Counter-offers

报价，发盘和还盘 // 75

5.1 Quotations and Offers // 75

5.2 Counter-Offer // 81

◎ Unit 6 Orders and Acknowledgments

订购与确认 // 96

6.1 Introduction // 96

6.2 Letter Samples // 97

◎ Unit 7 Payment by Letter of Credit

信用证付款 // 114

7.1 Introduction // 114

7.2 Letter Samples // 116

◎ Unit 8 Other Methods of Payment

其他付款方式 // 127

8.1 Introduction // 127

8.2 Letter Samples // 128

◎ Unit 9 Collection Letters

催款信 // 137

9.1 Introduction // 137

9.2 Letter Samples // 140

◎ Unit 10 Packing & Marking

包装与标志 // 149

10.1 Introduction // 149

10.2 Letter Samples // 151