清华汇智文库模糊性环境下转基因食品的争论探究:个人行为决策与标识政策制定

目　录

**章 转基因食品的不确定性问题—来自模糊性决策框架的

理论解释 ···············································································1

一、消费者为什么谈转基因而色变 ····················································1

二、转基因食品安全性问题的争论—不确定性 ······························2

三、消费者选择转基因食品的模型建立 ··········································10

四、消费者转基因食品选择模型的求解与分析 ·······························16

五、本章结论 ···················································································27

第二章 不确定性环境下行为选择的决策逻辑—Choquet期望

效用模型 ·············································································29

一、消费者在模糊性环境下如何决策 ··············································29

二、选择公理体系解释力的检验 ······················································30

三、不确定性环境下的行为选择实验—模糊性猎鹿博弈 ·············38

四、不确定性环境下的主观态度—风险态度和模糊性态度 ·········47

五、不确定性环境下的决策逻辑—CEU模型还是SEU模型 ······51

六、本章结论 ···················································································62

本章附录 ···························································································64

第三章 转基因食品的“需求曲线”—消费者不确定性状态下的

行为决策 ·············································································65

一、消费者如何决定其对转基因食品的需求 ···································65

二、理论基础 ···················································································66

三、在不确定性环境下选择行为的模型构建 ···································70

四、模型求解与分析—消费者在不确定性环境下的行为选择 ·····71

五、现有关于转基因食品选择行为的研究 ·······································85

六、本章结论与政策启示 ·································································89

第四章 转基因食品标识政策的选择—基于不确定条件下消费者

微观行为的分析 ··································································91

一、如何识别转基因食品的安全风险问题 ·······································91

二、理论渊源—转基因标识政策选择与影响研究 ························93

三、模型求解与分析 ········································································95

四、消费行为的微观分析 ·································································99

五、标识政策的宏观分析 ································································105

六、本章结论 ··················································································113

第五章 转基因产品标识政策差异的博弈分析 ································114

一、为何一样的科学，会有不一样的政策 ······································114

二、政策现状 ··················································································115

三、*优标识政策模型建立 ····························································121

四、模型求解与分析 ·······································································128

五、命题现实验证 ···········································································139

六、本章结论与政策建议 ································································141

参考文献 ·························································································143