广告学:原理与实务:principles & practice:英文版

When you take a foreign language class, you find yourself not only struggling with words, butalso with how you think and how you live your life and relate to other people. Your experiencestudying marketing communication may be similar in some ways to studying a foreign language.A course or text in marketing communication where you study advertising, public relations, directmarketing, and promotions opens a new world of language. There are new words for old ideas, newterms for hard-to-explain concepts, new phrases for behind-the-scenes practices, and new words forworld-shaking theories.