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  • ISBN:9787111678540
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:24cm
  • 页数:191页
  • 出版时间:2021-05-01
  • 条形码:9787111678540 ; 978-7-111-67854-0

本书特色

配备15个微视频 赠送1000多个图标素材 点破工作型PPT设计布局手法和技巧 建立工作型PPT设计体系和思维逻辑

内容简介

本书侧重点在于PPT设计, 从引导者的角度出发, 将多年的设计经验、认知、思维思路讲授给广大的PPT使用者。帮助他们快速发现幻灯片的设计不足, 并找到一种或是多种解决方案, 逐步建立一套属于自己设计体系, 轻松制作设计出高大上的PPT, 实现华丽脱变。全书共分为8章, 从幻灯片设计的认识→核心聚焦→元素收集、摆放布局→设计思维, 手把手帮助用户搭建一个完整的设计体系。在内容讲解上按照: 提出方法→实际应用, 剖析实际问题→提出解决方案的思路进行, 让大家将经验知识真正实际应用, 并立即看到效果。

目录

目 录 前言 第1 章 掌握工作型PPT 的基本思路·································································· 1 1.1 如何组织具有强吸引力的幻灯片·························································· 2 1.1.1 善用ZLSZ 模式················································································· 2 1.1.2 聚焦受众关心的问题·········································································· 3 1.1.3 提出解决深层次问题的办法································································ 4 1.1.4 展示具体数据···················································································· 5 1.2 具有说服力的论据的选择与来源·························································· 7 1.2.1 具有说服力的论据的选择··································································· 7 1.2.2 论据的来源······················································································· 9 1.2.3 不被信任的论据来源·········································································12 1.3 使用视觉工具·························································································12 1.3.1 选择图形的注意要点·········································································13 1.3.2 图形优于文字的原因·········································································15 1.4 不要被网站的PPT 模板误导································································17 1.5 把握流行的PPT 设计风格····································································18 1.5.1 当下流行的PPT 设计风格·································································18 1.5.2 未来可能流行的PPT 设计风格···························································22 1.6 彩排与模拟计时·····················································································23 1.7 实现GIF/重复动作动画·········································································25 第2 章 打造受众易记的PPT··············································································28 2.1 如何讲好故事·························································································29 2.1.1 讲好故事的7 要素············································································29 2.1.2 故事的来源······················································································30 2.1.3 故事的层级推进···················
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