商务导论英语教程

Unit 1 Business Environment
Reading
1．1 Intemal environment
1．2 External environment
Case Study Road， Trade and Exchange-China and ASEAN Countries Forge Closer Community
Assignments

Unit 2 Entrepreneurship
Reading
2．1 The definition of entrepreneurship
2．2 Entrepreneurs' personalities
2．3 The stages of creating a venture
2．4 Entrepreneurship and leadership
2．5 The reasons for rapid growth of entrepreneurship
2．6 Top ten causes of entrepreneurial failure
Case Study Zdeer Banks on Smart Technologies to Expand Presence in Wellness Segment
Assignments

Unit 3 Discovering Business Opportunities
Reaing
3．1 How to find the opportunity that's right for you
3．2 How to decide whether or not to pursue a business opportunity
3．3 How to identify and evaluate the risks
3．4 Advice to potential entrepreneurs
3．5 Business opportunities in China
Case Study We Ride to Provide Driverless Minibus Services
Assignments

Unit 4 Establishing a Business
Reading
4．1 Taking the right approach to making real money
4．2 Generating ideas for your business
4．3 Determining your personal and business goals and evaluating your business ideas
4．4 Choosing the right business organization
4．5 Registering a business name and getting your licenses as appropriate
4．6 Writing a business plan
Case Study Geek+ Founder Zheng Yong Sees Massive Potential of Robots in
Industrial Sectors
Assignments

Unit 5 Organizational Structure
Reading
5．1 Significance of organizational structure
5．2 Types of organizational structures
5．3 Formal and informal organizations
5．4 Keys to erecting an effective organizational structure
……
Unit 6 Recruiting and Training Employees
Unit 7 Employee Motivation
Unit 8 Corporate Culture
Unit 9 Production and Product
Unit 10 Marketing
Unit 11 FinanciaIManagement
Unit 12 Financing
Unit 13 Corporate Social Responsibility
Unit 14 Going to the International Market
Unit 15 E-business
Case Study LightInTheBox Provides Value to Consumers Across the World
Assignments