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作者：孟建国

出版社：浙江大学出版社

本类榜单：教材

分类：教材 > 高职高专教材

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ISBN：9787308209731
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：其他
页数：220
出版时间：2021-09-01
条形码：9787308209731 ; 978-7-308-20973-1

内容简介

本书（上）包含共有优选化与人类共同体、企业家（创业）精神与企业发展、团队合作、投资策略与市场经营、职业生涯计划与个人发展、财务提升效益、竞争产生活力、压力与冲突解决等8个单元。本书（下）包含有制造过程优化、物流效能管理、质量监控与管理、商业道德、创新能力与市场拓展（创新与中小企业发展）、电子商务与靠前贸易、商务行为差异与激励机制引导、项目管理知识等8个单元。每个单元有两个部分构成，即课文A和课文B部分。每单元都通过课前阅读的Pair Work，启发引导学生去思考、研习将要学习的内容;通过First Reading,引导学生掌握文章的重点、难点。

UNIT 1 Globalization
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 2 Entrepreneurship and Small Business
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 3 Manufacturing Process
Warm—up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 4 L0gistics Management
Warm—up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 5 Total Quality Management
Wafm.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 6 Business Ethics
Warm-up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 7 Electronic Business
Warm—up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 8 Intellectual Property
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 9 Industrial Relations
Warm.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 10 organization Management
Wam.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
Reference

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