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  • ISBN:9787307228078
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:139
  • 出版时间:2021-12-01
  • 条形码:9787307228078 ; 978-7-307-22807-8

内容简介

本书是商务英语专业核心课程“商务英语阅读”的教材。全书分为十一个单元。包括靠前经济与贸易、靠前市场开发、贸易保护、贸易关税、贸易战后果、贸易战案例、贸易间谍、贸易争端解决机制、跨国公司、商务与文化、金融危机等话题。每个单元首先通过对单元问题的讨论,导入单元主题。然后提供相关单元背景知识。接着进入两篇与单元主题相关但又不相同的阅读文章学习。每篇文章的后面,配备了几种不同形式的阅读练习,检测和巩固学生的阅读效果。

目录

Unit 1 International Trade and Economy Pre-reading Questions Background Information Text 1 Trade as an Engine of Economic Growth——Historical Experience Text 2 Comparative Advantage Unit 2 Developing International Markets Pre-reading Questions Background Information Text 1 Chinese Companies Explore Opport Unities in Emerging African Internet Industry Text 2 Importance of International Business——Benefits of International Business Unit 3 Trade Protectionism Pre-reading Questions Background Information Text 1 Arguments for Protecting Infant Industry Text 2 Biggest Threat to Economy Unit 4 Trade Tariffs Pre-reading Questions Background Information Text 1 Why Tariffs Raise Prices Text 2 The Effects of Tariffs and Trade Barriers in CBO's Projections Unit 5 Consequence of Trade Wars Pre-reading Questions Background Information Text 1 It's Not China or the U.S. : Here Are The Trade War's Winners——So Far Text 2 5 U.S. Industries Hit Hardest by Trump's Latest China Tariffs Unit 6 Cases of Trade Wars Pre-reading Questions Background Information Text 1 A Trade War with Europe Would Be Larger and More Damaging than Washington's Dispute with China Text 2 Japan and South Korea Start Trade Wars with Roots in Real War Unit 7 Spying in International Business Pre-reading Questions Background Information Text 1 A European Perspective on the Arrest of Huawei CFO Meng Wanzhou, Daughter of Ren Zhengfei, in Vancouver Text 2 Different Ways Corporate Spies Could Be Watching Your Business Unit 8 International Trade Dispute Resolution Pre-reading Questions Background Information Text 1 The WTO's Existential Crisis: How to Salvage Its Ability to Settle Trade Disputes (Abridged) Text 2 The WTO's Ruling Should Not Be Viewed as \"Victory\" or \"Defeat\" Unit 9 Multinational Corporation Pre-reading Questions Background Information Text 1 The Multinational Company Is in Trouble Text 2 PepsiCo's International Marketing Strategy …… Unit 10 Culture and Business Unit 11 Financial Crisis
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作者简介

段少敏,男,黄冈师范学院外国语学院教授,硕士生导师,高等学校英语应用能力考试委员会委员。中国英汉语比较研究会会员。主要研究方向为话语分析和基础教育英语测试。先后在《外语学刊》《湖北大学学报》《中国英语教学》等刊物发表论文26篇,主持省部级科研课题1项,参与国家课题1项,参与省部级科研课题2项,主编和参编教材3部。2003年获黄冈师范学院首届青年教师科研成果一等奖,2005年获湖北省教学成果奖一等奖,2013年获湖北省教学成果奖三等奖。

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