市场营销专业英语

Unit 1 Text A Marketing Management Philosophy Text B The Marketing Mix: 4Ps of Marketing 参考译文（Text A） 市场营销管理哲学 Case Wal-Mart Marketing Mix （4Ps） Strategy Unit 2 Text A Marketing Environment Text B Environmental Scanning 参考译文（Text A） 市场营销环境 Case SWOT of Coca Cola Unit 3 Text A Consumer Behavior Text B Factors Influencing Consumer Behavior 参考译文（Text A） 消费者行为 Case How Does Food Company Phillsbury Arouse Consuming Passions in China? Unit 4 Text A The Consumer Decision-Making Process Text B Types of Decision-Making Process and DMU 参考译文（Text A） 消费者决策过程 Case P&G's Simplifying Solutions to the Proliferation of Consumer Choice Unit 5 Text A STP Model of Marketing Text B Market Segmentation 参考译文（Text A） STP营销模型 Case STP Marketing Model of KFC Unit 6 Text A Product Classification Text B Product Decision 参考译文（Text A） 产品分类 Case Fashion Supply Chain Unit 7 Text A Product Life Cycle and Its Implications Text B Product Life Cycle Management 参考译文（Text A） 产品生命周期及其含义 Case Kit Kat: Revitalising a Brand Leader Unit 8 Text A Pricing Strategy Text B How to Price Your Products 参考译文（Text A） 定价策略 Case Apple's Premium Pricing Strategy and Product Differentiation Strategy Unit 9 Text A Retail Marketing Strategies Text B Content Marketing Strategies Boost Customer Loyalty 参考译文（Text A） 零售营销策略 Case A Tailored Fit: How Boohoo Used Digital Marketing to Drive Sales and Grow Revenue Unit 10 Text A Sales Promotion Text B Promotional Mix 参考译文（Text A） 促销 Case Frito-Lay Enhances In-store Promotion via Augmented Reality App