包邮组织行为学:双语教学案例

目 录
案例1 BE 公司面临的问题................................................................................................................1
案例2 AC 航空公司空乘人员的情绪劳动...................................................................................9
案例3 成为教师和学生的朋友.......................................................................................................17
案例4 L 公司人事部管理困境........................................................................................................27
案例5 HC 公司的知识型员工与非物质激励............................................................................35
案例6 杭州“那天·手工艺主题民宿”团队创业的曲折经历..........................................43
案例7 B 公司员工管理困境............................................................................................................57
案例8 该怎样和90 后员工打交道？...........................................................................................65
案例9 新创企业如何在传统行业中实现数字创新——斑马仓的创业故事..................75
案例10 VT 公司文化冲突导致的人才流失...............................................................................89
案例11 “以不变应万变”——记X 会装公司组织结构的变迁.......................................105
案例12 JNSP 物业中心的组织变革为何困难重重？..........................................................117
案例13 ZL 公司的组织变革之路................................................................................................129
Case 1 Challenges Faced by BE Company..............................................................................143
Case 2 Emotional Labor—Flight Attendants of AC Airlines...........................................153
Case 3 To Make Friends with the Teachers and Students.................................................163
Case 4 Management Dilemma Faced by the HR Department of L Company...........175
Case 5 Knowledge Workers and Non-material Incentives in HC Company.............183
Case 6 Tortuous Experience of Natian·Handicraft
Theme Homestay Entrepreneurial Team..................................................................193
Case 7 Employee Management Dilemma of B Company...................................................209
Case 8 How to Deal with the Post-90s Employees................................................................219
Case 9 How a Start-up Realizes Digital Innovation in the Traditional Industry:
The Entrepreneurial Story of Zebra Warehouse....................................................229
Case 10 Brain Drain of VT Company Caused by Cultural Conflicts............................249
Case 11 “Response to Change”—Changes in the Organizational Structure
of X Decoration Company............................................................................................267
Case 12 Why Is the Organizational Transformation of JNSP
Property Center So Tricky?........................................................................................283
Case 13 Organizational Transformation of ZL Corporation...........................................297