工商管理专业英语(第三版)

Unit 1 The Evolution of Management as a Field of Study
Unit 2 The Scope of Management
Unit 3 The Increasing Importance of Strategic Management
Unit 4 What Is Organizational Behavior?
Unit 5 Production and Operations Management
Unit 6 Developing Quality and Competitive Advantage
Unit 7 Materials and Process: Management of a Company
Unit 8 Introduction to Financial Management
Unit 9 Key Issues in an International Environment
Unit 10 SupplyChain Management and Integration
Unit 11 Human Resource Management: An Overview
Unit 12 Types of Marketing Research
Unit 13 Defining Customer Value and Satisfaction
Unit 14 Integrated Logistics Management
Unit 15 Understanding Services
Unit 16 How to Set a Price on a Product
Unit 17 Steps in Developing Effective Communication
Unit 18 The Realities of Public Relations
Unit 19 From Business Models to EBusiness Models
Unit 20 The Emergence of EMarketing
Key to Exercises