暂无评论
图文详情
- ISBN:9787503270628
- 装帧:平装-胶订
- 册数:暂无
- 重量:暂无
- 开本:其他
- 页数:356
- 出版时间:2023-06-01
- 条形码:9787503270628 ; 978-7-5032-7062-8
本书特色
刘磊,研究“宽窄巷子”项目,获得了重要的商业密码,寻得了自己的商业坦途。你不来看看,他是怎么成功的吗?
内容简介
本书以写生长卷的方式描绘了成都宽窄巷子诗画般的街区生活,以图文的阐述将宽窄巷子从保护性修复到空间再造,从城市底片到文化会客厅的历程徐徐呈现。宽窄,既是建筑形态,又是文脉印记。书中从“文、商、旅”融合的视角,解读宽窄巷子“烟火抚人心”的哲学之道,“一院、一店、一景”的经营之道,“一街兴一城”的发展之道。宽窄巷子已成为成都的城市文化范本和精神家园,是城市精神在守旧创新的文化延伸与守正出奇的市场创新中谱写的双赢乐章。
目录
宽窄巷子*成都························································· 001
文旅街区 王者荣耀························································· 002
追古溯今 一城两巷························································· 011
破茧化蝶 精神家园························································· 023
守正出奇宽窄道························································· 045
政府高维 策划绝杀························································· 046
母体基因 得天独厚························································· 079
机遇不断 锦上添花························································· 116
运营为王重实效························································· 153
场景致胜 消费创新························································· 154
资源整合 奇招频出························································· 182
展望未来皆可期························································· 217
宽窄旅游圈 一街兴一城························································· 218
品牌到产业 延伸消费链························································· 257
街区开发区为重························································· 279
因地制宜 讲究策略························································· 280
模式创新 迭代升级························································· 330
后记························································· 351
参考文献························································· 355
展开全部
作者简介
刘磊,锦上添花文旅品牌的缔造者,轻资产不夜城点亮文商旅地模式的创立和实践者,“旅游+餐饮”的推行者,“高维设计”有此一说的创始人,旅游占位系统的推广者,导演主义设计的提出者,文旅大爆品战略创始人,著名乡村旅游研究者和微旅游提倡者,著名旅游街区设计学者
本类五星书
本类畅销
-
中国人的名·字·号
¥10.4¥28.0 -
咬文嚼字二百问
¥10.2¥32.0 -
万物皆无序
¥16.0¥42.0 -
《标点符号用法》解读
¥6.5¥15.0 -
世界尽头的咖啡馆
¥17.1¥45.0 -
乡土中国
¥13.5¥26.0 -
偏见
¥16.8¥56.0 -
扶箕迷信底研究
¥5.0¥12.0 -
从白大褂到病号服:探索医疗中的人性落差
¥16.4¥39.8 -
社会学:原来这么有趣有用
¥9.0¥36.0 -
乌合之众:大众心理研究
¥11.8¥36.8 -
自我的探寻 弗洛伊德与精神分析的诞生
¥18.1¥49.0 -
始于极限:女性主义往复书简(八品)
¥28.9¥59.0 -
那时的大学
¥9.0¥28.0 -
阿德勒心理学经典译丛:渴望超越
¥19.1¥58.0 -
反套路:复杂世界的简单法则
¥18.4¥49.8 -
蛤蟆先生去看心理医生
¥18.6¥38.0 -
与原生家庭和解
¥16.4¥42.0 -
从零开始的女性主义
¥25.0¥52.0 -
我们时代的神经症人格
¥15.5¥39.8