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- ISBN:9787542972163
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:其他
- 页数:157
- 出版时间:2023-10-01
- 条形码:9787542972163 ; 978-7-5429-7216-3
内容简介
本书共有12个单元,主要内容包括跨境电商概述、跨境电商主要平台介绍、跨境电商选品策略、跨境电商物流操作、跨境电商市场营销、跨境电商客服服务、跨境电商合规理论等。本书各单元分为SectionA和SectionB两部分。其中,SectionA为主课文,以语言输入和跨境电商基础知识为主,注重培养学生语言技能和专业能力;SectionB为副课文,以跨境电商流程中的实操步骤为主,指导学生在平台中用英语完成业务。本书注重实用性,选取真实案例,图文丰富,配有视频资料。本书适合高等职业院校应用英语专业、商务英语专业、跨境电商专业的学生使用。
目录
Unit One Overview of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Two AliExpress E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Three Amazon E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Four Production Selection in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Five Product Description in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Six Pre-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Seven After-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eight Logistics of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Nine Overseas Warehouses of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading practice
Section B Hands-on Training
Unit Ten Marketing Tools for Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eleven Social Media Platforms for Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Sites for SNS marketing
Section B Hands-on Training
Unit Twelve Compliance Theory Guide of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Understanding China's CBEC Policy
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