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  • ISBN:9787542972163
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:157
  • 出版时间:2023-10-01
  • 条形码:9787542972163 ; 978-7-5429-7216-3

内容简介

本书共有12个单元,主要内容包括跨境电商概述、跨境电商主要平台介绍、跨境电商选品策略、跨境电商物流操作、跨境电商市场营销、跨境电商客服服务、跨境电商合规理论等。本书各单元分为SectionA和SectionB两部分。其中,SectionA为主课文,以语言输入和跨境电商基础知识为主,注重培养学生语言技能和专业能力;SectionB为副课文,以跨境电商流程中的实操步骤为主,指导学生在平台中用英语完成业务。本书注重实用性,选取真实案例,图文丰富,配有视频资料。本书适合高等职业院校应用英语专业、商务英语专业、跨境电商专业的学生使用。

目录

Unit One Overview of Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Two AliExpress E-commerce Platform Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Three Amazon E-commerce Platform Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Four Production Selection in Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Five Product Description in Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Six Pre-sale Service of Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Seven After-sale Service of Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Eight Logistics of Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Nine Overseas Warehouses of Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading practice Section B Hands-on Training Unit Ten Marketing Tools for Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Hands-on Training Unit Eleven Social Media Platforms for Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Sites for SNS marketing Section B Hands-on Training Unit Twelve Compliance Theory Guide of Cross-border E-commerce Learning Objectives Warming up Case Lead-in Section A Reading Practice Section B Understanding China's CBEC Policy
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