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商务英语阅读(第3册)(第二版)(新视界商务英语系列教材)

商务英语阅读(第3册)(第二版)(新视界商务英语系列教材)

1星价 ¥36.8 (7.5折)
2星价¥36.8 定价¥49.0
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  • ISBN:9787300325569
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:216
  • 出版时间:2024-02-01
  • 条形码:9787300325569 ; 978-7-300-32556-9

内容简介

《商务英语阅读》融合近期新的《普通高等学校本科外国语言文学专业类教学指南》和商务英语专业四八级考试题型,按照商务英语专业教学要求进行修订编写。通过选取商务主题方面原汁原味的文章,帮助学生丰富商务知识,了解商务英语语言特点,提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体;涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题,也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用,反映当今商务领域的现状与发展趋势。本次修订为满足当前教学需求,深入融合课程思政元素,同时更新商务领域中近期新知识,如电子商务、跨境电商等。本书为阅读教程的第3册,主题涉及国际组织、贸易壁垒、产品质量等主题。

目录

Unit 1 International Organizations Text A Regional Growth, Stability, Integration Set for Boost Text B Essentials on AIIB Chinese Values Unit 2 Trade Barriers Text A Why the World Needs Better - not less – globalization Text B Globalization and China Doesn't Stop Here Chinese Values Unit 3 Product Quality Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product Text B The Return of Craftsmanship in China Chinese Values Unit 4 Business Leadership Text A Why Deception is Probably the Single Most Important Leadership Skill Text B In Interviews, Female CEOs Say They Don't Expect Much Support — at Home or at Work Chinese Values Unit 5 Business Teamwork Text A 5 Things High-Performing Teams Do Differently Text B Developing Cooperative Teams to Support Individual Performance and Well-Being in a Call Center in China Chinese Values Unit 6 Business Innovation Text A The New Manufacturing Footprint Text B A New Model to Spark Innovation Inside Big Companies Chinese Values Unit 7 Business Conflicts Text A “Earth's Best Employer” Text B Conflicts in Workplace Chinese Values Unit 8 Customer Service Text A Know Your Customers' “Jobs to Be Done” Text B Reinventing Customer Service—How T-Mobile Achieved Record Levels of Quality and Productivity Chinese Values Unit 9 Business Competition Text A Are Airline Mergers Leading to Higher Air Fares? Text B The Green Economy Has a Resource-Scarcity Problem Chinese Values Unit 10 Business Etiquette Text A Importance of Business Etiquette Text B Why Business Etiquette Matters Chinese Values Appendix I Glossary Appendix II TEM–4 ( 2019–2022)
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作者简介

赵淑容,硕士,中共党员,现为山东女子学院外国语学院副院长,教授,兼任山东省商务英语研究会常务理事,商务英语研究所所长。先后被评为校级优秀教师、科研先进个人、教学管理先进个人,并入选学校首批“中青年骨干教师”。

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