战略管理:双语教学案例

案例1?《隆中对》的战略管理思想简读 1
案例2?春秋航空：廉价航空的春秋大业 7
案例3?风华物业：顺势而为下的战略转型 13
案例4?站在转型升级十字路口的引发公司 19
案例5?粉笔公考的竞争战略 27
案例6?三家企业在甲醇钠产品上的动态竞争较量 35
案例7?多元化：红帮裁缝的岔路口 45
案例8?企业并购中的整合：海信与科龙 53
案例9?海天：把产品覆盖到有海有天的地方 61
案例10?京东的合作战略 71
案例11?万科的公司治理之路 79
案例12?小米公司的组织结构演化 91
案例13?国企创业家任建新与中国化工 101
案例14?羽绒国货波司登的战略性创业之路 109
Case 1?A Brief Analysis of Longzhong Dialogue′s Strategic
??? Management Thoughts 117
Case 2?Spring Airlines: the Great Cause of Low-cost Airlines 125
Case 3?Fenghua Property: Strategic Transformation Following the Trend 133
Case 4?Yinfa: A Company in A Dilemma of Transformation and Upgrading 139
Case 5?Competitive Strategy of Fenbi (A Platform for Civil Servant
??? Examination Training) 149
Case 6?Dynamic Competition Among Three Companies on Sodium Methoxide 159
Case 7?Hong Bang Tailors at a Crossroads of Diversification 175
Case 8?The Integration of Enterprises in M&A: HISENSE′s Acquisition
??? of KELON 185
Case 9?Haitian: Sell Products to Places Throughout the World 193
Case 10?The Cooperative Strategies of JD.com 205
Case 11?Corporate Governance Evolution of Vanke 215
Case 12?The Organization-Structural Evolution of Xiaomi 231
Case 13?Ren Jianxin, the Founder of ChemChina 243
Case 14?Strategic Entrepreneurship of Bosideng-A Domestic Brand
??? in Down Garment Industry 253