商务英语阅读=BUSIMESS ENGLISH READING
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- ISBN:9787562373803
- 装帧:平装-胶订
- 册数:暂无
- 重量:暂无
- 开本:其他
- 页数:224
- 出版时间:2023-12-01
- 条形码:9787562373803 ; 978-7-5623-7380-3
内容简介
本教程围绕多个重要的商务和经济主题,通过原版阅读材料进行实操训练,让学习者逐步积累专业术语和专业知识,领会并掌握各种阅读技巧,提升阅读速度与理解能力,为国际商务交流奠定坚实基础。全书共含8单元,各单元有机结合商务专题、思政主题与阅读技巧,涵盖常见商务语篇体裁。
本教材率先结合学科专业内容来系统实施思政教育,贯彻学科交叉融合的新文科理念,体现国际化、人文性、应用性,主要特色:一、立体化与系统性;二、科学性与实用性;三、自主性与实践性;四、权威性与深刻性。
目录
Unit 1 Reading Business English for Success
1.1 Focused Reading
Passage A Features of Business English
Passage B Reading Skills for Unpackaging Business Reports
1.2 Fast Reading
Passage C Use of English in the Professional World in Hong Kong
1.3 Extended Reading
Passage D The Science Behind Reading
1.4 Further Exploration
Chinese Economy Remains Strong
1.5 Reading Skills
Chunking for Better Memory
Your Attitudes and Preconceptions About Reading
Unit 2 Marketing and Advertising
2.1 Focused Reading
Passage A. From Mass Marketing to Mass Customization
Passage B Cultural Differences in TV Commercials:China vs West Countries
2.2 Fast Reading
Passage C Popular Chinese Marketing Terms
2.3 Extended Reading
Passage DTrue Stories of Chinese Food
2.4 Further Exploration
False Advertising
2.5 Reading Skills
Figures of Speech in Advertisements
Use of Peripheral Vision
Unit 3 E-commerce
3.1 Focused Reading
Passage A From Mass Customization to Mass Personalization
Passage B Sustainability in E-commerce
3.2 Fast Reading
Passage C Hotels VS Airbnb:Has COVID-19 Disrupted the Disrupter
3.3 Extended Reading
Passage D Sustainable Packaging
3.4 Further Exploration
Does E-commerce Care About Sustainability
3.5 Reading Skills
Word Formation Processes
Online Business Reading:Eye Movement Patterns
Unit 4 InternationaI Trade
4.1 Focused Reading
Passage A Free Trade Isn't Killing Jobs
Passage B The Significance of RCEP for Asia-Pac Supply Chains
4.2 Fast Reading
Passage C Expansion of International Trade
4.3 Extended Reading
Passage D Adam Smith:The Father of Economics
4.4 Further Exploration
No Winners in This Trade War
4.5 Reading Sldlls
How to Identify the Main Idea
How Information Is Organized in a Text(1)
Unit 5 International Organizations
5.1 Focused Reading
Passage A R0les of International Organizationsin the GIobal Economy
Passage B Is It a Bird or a Plane
5.2 FaSt Reading
Passage C The IMF and the World Bank
5.3 Eended Reading
Passage D china and the worid Trade Organization
5.4 Exploration
“1+6”Roundtable
5.5 Reading Skills
Business English Collocations
Business English Vocabulary
Unit 6 Supply.chaining and HighItech Industry
6.1 FocuSed Reading
Passage A How Supply Chain Technology Improves Your Busines
Passage B The Importance of Creativity in Business
6.2 Fast Re础g
Passage C What the Chinese New Year Means for Your supply chain
6.3 EXtended Reading
Passage D Powerof Innovation:From“Made in China”to created in cl
Biggest Tech Companies in the World
6.5 Re砌ng Skills
How Infomacion Is Organized in a Text(2)
What Is the Top-down Reading Model
Unit 7 Management and Culture
7.1 Focused Reading
Passage A Leadership Pnciples and Traits:From a Manageoto a Leade
Passage B The Mysterious Driver of Huawei's Success
7.2 Fast Reading
Passage C How to Develop the Next Generationof Female Digital Leaders
7.3 Extended Reading
Passage D Understanding and Cultivating a Business Culture
7.4 Further Exploration
What Is Your Management Philosophy
7.5 Reading Skills
Context Clues and Sentence Hints for Guessing Meaning
Unit 8 Business Ethics and Laws
8.1 Focused Reading
Passage A Personal Business Ethics in the Pursuit of Professional Growl
Passage B Integration of Western Management and Chinese Philosophy
8.2 Fast Reading
Passage C “Freebie”Market
8.3 Extended Reading
Passage D Protecting the People:China's Consumer Law
8.4 Further Exploration
The Businessman'S Dilemma
3.5 Reading Skills
Identifying the Author'S Opinion
Appendix 1 Glossary
Appendix 2 Reading Progress Recording
Appendix 3 Reading Plan and Reading Log
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