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  • ISBN:9787562373803
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:224
  • 出版时间:2023-12-01
  • 条形码:9787562373803 ; 978-7-5623-7380-3

内容简介

本教程围绕多个重要的商务和经济主题,通过原版阅读材料进行实操训练,让学习者逐步积累专业术语和专业知识,领会并掌握各种阅读技巧,提升阅读速度与理解能力,为国际商务交流奠定坚实基础。全书共含8单元,各单元有机结合商务专题、思政主题与阅读技巧,涵盖常见商务语篇体裁。
本教材率先结合学科专业内容来系统实施思政教育,贯彻学科交叉融合的新文科理念,体现国际化、人文性、应用性,主要特色:一、立体化与系统性;二、科学性与实用性;三、自主性与实践性;四、权威性与深刻性。

目录

Unit 1 Reading Business English for Success 1.1 Focused Reading Passage A Features of Business English Passage B Reading Skills for Unpackaging Business Reports 1.2 Fast Reading Passage C Use of English in the Professional World in Hong Kong 1.3 Extended Reading Passage D The Science Behind Reading 1.4 Further Exploration Chinese Economy Remains Strong 1.5 Reading Skills Chunking for Better Memory Your Attitudes and Preconceptions About Reading Unit 2 Marketing and Advertising 2.1 Focused Reading Passage A. From Mass Marketing to Mass Customization Passage B Cultural Differences in TV Commercials:China vs West Countries 2.2 Fast Reading Passage C Popular Chinese Marketing Terms 2.3 Extended Reading Passage DTrue Stories of Chinese Food 2.4 Further Exploration False Advertising 2.5 Reading Skills Figures of Speech in Advertisements Use of Peripheral Vision Unit 3 E-commerce 3.1 Focused Reading Passage A From Mass Customization to Mass Personalization Passage B Sustainability in E-commerce 3.2 Fast Reading Passage C Hotels VS Airbnb:Has COVID-19 Disrupted the Disrupter 3.3 Extended Reading Passage D Sustainable Packaging 3.4 Further Exploration Does E-commerce Care About Sustainability 3.5 Reading Skills Word Formation Processes Online Business Reading:Eye Movement Patterns Unit 4 InternationaI Trade 4.1 Focused Reading Passage A Free Trade Isn't Killing Jobs Passage B The Significance of RCEP for Asia-Pac Supply Chains 4.2 Fast Reading Passage C Expansion of International Trade 4.3 Extended Reading Passage D Adam Smith:The Father of Economics 4.4 Further Exploration No Winners in This Trade War 4.5 Reading Sldlls How to Identify the Main Idea How Information Is Organized in a Text(1) Unit 5 International Organizations 5.1 Focused Reading Passage A R0les of International Organizationsin the GIobal Economy Passage B Is It a Bird or a Plane 5.2 FaSt Reading Passage C The IMF and the World Bank 5.3 Eended Reading Passage D china and the worid Trade Organization 5.4 Exploration “1+6”Roundtable 5.5 Reading Skills Business English Collocations Business English Vocabulary Unit 6 Supply.chaining and HighItech Industry 6.1 FocuSed Reading Passage A How Supply Chain Technology Improves Your Busines Passage B The Importance of Creativity in Business 6.2 Fast Re础g Passage C What the Chinese New Year Means for Your supply chain 6.3 EXtended Reading Passage D Powerof Innovation:From“Made in China”to created in cl Biggest Tech Companies in the World 6.5 Re砌ng Skills How Infomacion Is Organized in a Text(2) What Is the Top-down Reading Model Unit 7 Management and Culture 7.1 Focused Reading Passage A Leadership Pnciples and Traits:From a Manageoto a Leade Passage B The Mysterious Driver of Huawei's Success 7.2 Fast Reading Passage C How to Develop the Next Generationof Female Digital Leaders 7.3 Extended Reading Passage D Understanding and Cultivating a Business Culture 7.4 Further Exploration What Is Your Management Philosophy 7.5 Reading Skills Context Clues and Sentence Hints for Guessing Meaning Unit 8 Business Ethics and Laws 8.1 Focused Reading Passage A Personal Business Ethics in the Pursuit of Professional Growl Passage B Integration of Western Management and Chinese Philosophy 8.2 Fast Reading Passage C “Freebie”Market 8.3 Extended Reading Passage D Protecting the People:China's Consumer Law 8.4 Further Exploration The Businessman'S Dilemma 3.5 Reading Skills Identifying the Author'S Opinion Appendix 1 Glossary Appendix 2 Reading Progress Recording Appendix 3 Reading Plan and Reading Log
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