包邮跨境电子商务英语(附音频)

Chapter 1 Overview of Cross-border E-commerce

【Ability　Objectives】

【Knowledge　Objectives】

Part　1.1 The Definition and Classification of Cross-border E-commerce

Part　1.2 The Differences Between

Part　1.3 The Present Development Situation in China

Chapter　2 Platforms of Cross-border E-commerce

【Ability　Objectives】

【Knowledge　Objectives】

Part　2.1 Amazon Platform

Part　2.2 eBay Platform

Part　2.3 AliExpress Platform

Part　2.4 China’s Main Platforms of Cross-border E-commerce

Chapter　3 Opening a Cross-border E-commerce Store

【Ability　Objectives】

【Knowledge　Objectives】

Part　3.1 Build Your Online Store

Part　3.2 Store, Product and Title Description

Part　3.3 Product Selecting and Pricing of Cross-border E-commerce

Chapter　4 Establishment of Business Relations

【Ability　Objectives】

【Knowledge　Objectives】

Part　4.1 Seeking Business Cooperation

Part　4.2 Product Information Inquiry

Part　4.3 Price Negotiation

Chapter　5 Cross-border E-commerce Marketing Activities

【Ability　Objectives】

【Knowledge　Objectives】

Part　5.1 Platform Marketing

Part　5.2 SNS Marketing

Part　5.3 SEO&SEM Marketing

Part　5.4 Mobile Marketing

Chapter　6 Payment and Settlement of Cross-border E-commerce

【Ability　Objectives】

【Knowledge　Objectives】

Part　6.1 Overview of Cross-border E-commerce Payment

Part　6.2 Main Payment Platforms of Cross-border E-commerce

Chapter　7 Cross-border E-commerce Logistics and Packing

【Ability　Objectives】

【Knowledge　Objectives】

Part　7.1 A Brief Introduction to Cross-border Logistics

Part　7.2 Main International Express

Part　7.3 Order Processing

Chapter　8 The Services of Cross-border E-commerce

【Ability　Objectives】

【Knowledge　Objectives】

Part　8.1 Disputes and Settlement

Part　8.2 Comments on Products

Part　8.3 Customer Maintenance

参考文献