包邮商务英语阅读教程1

Unit 1 Effective Communication Part 1 Pre-reading Questions Part II Extensive Reading Text A Voice of Courage Text B Tell Stories to Strengthen Organizational Bonds Part III Reading Skills Part IV Supplementary Reading: How to Make the Multicultural Work Force Work Part V Test Yourself Unit 2 Soaring China Part I Pre-reading Questions Part II Extensive Reading Text A Clicks to Brick Text B E-shopping Frenzy Part III Reading Skills Part IV Supplementary Reading: Divergence Seen in Chinese Companies' Development Part V Test Yourself Unit 3 Gender Discrepancy Part I Pre-reading Questions Part II Extensive Reading Text A Home Truths about Working Families Text B The Weaker Sex Part III Reading Skills Part IV Supplementary Reading: Humor Me Part V Test Yourself Unit 4 Staff Management Part I Pre-reading Questions Part II Extensive Reading Text A Handle Your Men in the Office Text B Seven Useful Lessons You Can Learn from a Bad Boss Part III Reading Skills Part IV Supplementary Reading: The New International Style of Management Part V Test Yourself Unit 5 Consumer Behavior Part I Pre-reading Questions Part II Extensive Reading Text A The Rich Can Learn from the Poor about How to Be Frugal Text B Here's How to Crack the Code on Your Customers' Behavior Part III Reading Skills Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules Part V Test Yourself Unit 6 Marriage Issues Part I Pre-reading Questions Part II Extensive Reading Text A Three Views of Marriage Text B Married, with Money Part III Reading Skills Part IV Supplementary Reading: Yours, Mine & Mine Part V Test Yourself Unit 7 Corporate Social Responsibility