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  • ISBN:9787111751311
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:288
  • 出版时间:2024-07-01
  • 条形码:9787111751311 ; 978-7-111-75131-1

本书特色

本书遵循教指委相关指导文件和高等院校学生学习规律编写而成。践行四新理念,融入思政元素,注重理论与实践相结合。

内容简介

   本书以进出口企业为主体,以有形商品为对象,以合同为中心,在介绍传统进出口贸易方式的同时,对近年来发展迅速的跨境电子商务也进行了介绍。对传统进出口贸易方式的介绍,本书遵循循序渐进的原则,按交易前准备、交易磋商、书面合同条款的拟定及合同履行的逻辑顺序逐步深入,既能使一般读者全面了解进出口贸易业务流程,又能帮助从事外贸工作的读者规划贸易流程,合理规避风险。跨境电商是一种新兴的贸易方式,但其基本原理与传统贸易相似,对这部分内容,本书重点介绍了跨境电商的主要模式、主要平台、物流及支付方式等。
本书可作为经济与贸易类、工商管理类及跨境电子商务专业本科生及硕士生的教材,也可供对货物进出口感兴趣的社会人士学习。

目录

目录
Chapter 1 Introduction
01 Opening Case / 002
1.1 Concept of International Trade Practice / 003
1.2 Characteristics of International Trade / 004
1.3 General Procedure for International Trade / 007
1.4 Reading Materials / 009
End of Chapter Case / 010
Exercises / 012
Chapter 2 Preparation for International Transaction
02 Opening Case / 014
2.1 Doing Market Research / 015
2.2 Preparing the Goods / 016
2.3 Setting up Export Operation Plan / 017
2.4 Establishing the Negotiation Team / 018
2.5 Understanding Key Trade Terms in Contracts / 019
2.6 Promoting and Advertising the Goods in Importing Countries or Regions / 019
2.7 Establishing a Business Relationship / 019
End of Chapter Case / 021
Exercises / 022
Chapter 3 International Business Negotiation
03 Opening Case / 024
3.1 Business Negotiation Procedure / 025
3.2 Written Contract / 031
Exercises / 034
Appendix / 036
Chapter 4 Subject Matter of the Contract
04 Opening Case / 050
4.1 Name of Commodity / 051
4.2 Quality / 053
4.3 Quantity / 060
4.4 Packaging and Marking / 064
End of Chapter Case / 071
Exercises / 072
Chapter 5 Price
05 Opening Case / 076
5.1 Introduction to Price Terms / 077
5.2 Three Widely Used Price Terms for Any Transport Mode / 079
5.3 Three Popular Price Terms Used for Sea and Inland Waterway Transport Only / 083
5.4 Pricing Composition and Pricing Methods / 092
5.5 Price Clause / 094
End of Chapter Case / 098
Exercises / 099
Chapter 6 International Cargo Transportation
06 Opening Case / 104
6.1 Ocean Transportation / 106
6.2 Other Modes of Transportation / 112
6.3 Ocean Bill of Lading / 116
6.4 Other Shipping Documents / 123
6.5 Shipment Clause in the Contract of Sale / 125
End?of?Chapter Case / 129
Exercises / 130
Chapter 7 International Cargo Transportation Insurance
07 Opening Case / 134
7.1 Concept and Principles of Cargo Transportation Insurance / 135
7.2 Marine Risks and Losses / 140
7.3 Coverage of Marine Cargo Insurance of ??CIC / 145
7.4 Coverage of Marine Cargo Insurance of ??ICC / 150
7.5 Insurances for Cargoes Transported Except for Ocean Transportation / 153
7.6 Procedures of Cargo Insurance / 154
7.7 Insurance Clause in the Sales Contract / 158
End?of?Chapter Case / 160
Exercises / 160
Chapter 8 International Payment
08 Opening Case / 166
8.1 Negotiable Instruments / 167
8.2 Payment Method Remittance / 171
8.3 Payment Method Collection / 174
8.4 Payment Method Letter of Credit / 178
8.5 Payment Clause by L / C under Sales Contract / 197
End?of?Chapter Case / 199
Exercises / 201
Chapter 9 Inspection Disputes and Claims Arbitration & Force Majeure
09 Opening Case / 206
9.1 Commodity Inspection / 207
9.2 Disputes and Claims / 212
9.3 Arbitration / 215
9.4 Force Majeure / 217
End?of?Chapter Case / 220
Exercises / 222
Chapter 10 Performance of Contract for International Sales of Goods
10 Opening Case / 226
10.1 Introduction to Performance of Contract / 231
10.2 The Performance of Export Contract / 232
10.3 The Performance of Import Contract / 239
End?of?Chapter Case / 242
Exercises / 243
Chapter 11 Cross?Border E?Commerce
11 Opening Case / 246
11.1 Introduction to Cross?Border E?Commerce / 248
11.2 Cross?Border E?Commerce Transaction Platforms / 250
11.3 Cross?Border E?Commerce Payment Methods / 253
11.4 Cross?Border E?Commerce Logistics / 257
11.5 Procedure of Cross?Border E?Commerce / 263
End?of?Chapter Case / 268
Exercises / 270
参考文献/ 271
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