包邮 Modern Competitive Analysis

内容简介

Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this widely praised text, economist Sharon Oster shows that a sound
understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provides guidelines for effective corporate strategies.

Modern Competitive Analysis presents an up-to-date analysis of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations,
as well as non-profit corporations, the text emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning texts,
and couched in clear terms that make these concepts especially accessible to managers of today and tomorrow, Modern Competitive Analysis is a fundamental resource for courses in MBA and executive programs.