物流英语学生用书-十一五教材1MP3

本书特色

《物流英语(学生用书)》：行业英语系列全面贯彻以服务为宗旨、以就业为导向的高等职业教育办学方针，充分体现高职英语教学的实用性、职业性特征，为高职行业英语教材建设开辟了一条新的思路。真实性、实用性相辅相成语言素材来自真实工作场景，练习设计模拟真实工作任务，真正做到与职业结合、与行业结合。兼顾国际交往中*易引发沟通障碍的文化差异和商务交往礼仪，内容涵盖从业者日常工作的方方面面。语言技能、行业知识相得益彰书中所涉及的行业知识深浅适度，语言知识要言不烦，完美兼顾英语水平的提高和行业知识的积累，针对从业者的实际工作需要，照顾学习者的水平差异，以细致的行业需求分析为基础，着力培养学生用英语进行工作的能力。国外先进教学经验、本国教学实际完美结合教材自德国引进，由国内富有教学经验的英语教师和专业教师联合改编，既借鉴世界先进的职业教育经验，又力图满足中国英语教学以及相关行业的实际需要。

内容简介

　　行业英语系列全面贯彻以服务为宗旨、以就业为导向的高等职业教育办学方针，充分体现高职英语教学的实用性、职业性特征，为高职行业英语教材建设开辟了一条新的思路。　　　　真实性、实用性相辅相成：语言素材来自真实工作场景，练习设计模拟真实工作任务，真正做到与职业结合、与行业结合。兼顾国际交往中*易引发沟通障碍的文化差异和商务交往礼仪，内容涵盖从业者日常工作的方方面面。　　　　语言技能、行业知识相得益彰：书中所涉及的行业知识深浅适度，语言知识要言不烦，完美兼顾英语水平的提高和行业知识的积累，针对从业者的实际工作需要，照顾学习者的水平差异，以细致的行业需求分析为基础，着力培养学生用英语进行工作的能力。　　　　国外先进教学经验、本国教学实际完美结合：教材自德国引进，由国内富有教学经验的英语教师和专业教师联合改编，既借鉴世界先进的职业教育经验，又力图满足中国英语教学以及相关行业的实际需要。

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插图：Air freight has become one of the most important methods of transportingcargo，with high growth rates over the last few years.As well as the obviousadvantage of air freight—speed—there are also several other points in itsfavour.Among them are the lower risks involved...——leading to lower rates oftransport insurance and lighter and therefore less expensive packaging forgoods.For that reason，the obvious disadvantage——higher freight rates——canbe offset in many cases.A lot of goods can only be transported profitably over long distances by airbecause every other method would simply take too long.For example，perishable goods（eg fish，fruit，vegetables）could be sent by ship or truck，butwould need special containers with cooling systems.Such additional costs alsohave to be taken into cOnsideration.Other goods might be sent by air because they have to reach their destinationas quickly as possible.A German newspaper,for example，can only be soldprofitably in a foreign holiday resort if it arrives there on the same day.Likewise，replacement parts for factory machinery,for example，have to bedelivered within the shortest possible time to minimize the cost due to a stopin production.Long.distance transport of valuable livestock is easier and better for the animals’welfare by plane than by ship.The same is true for valuable or highly sensitive electronic goods.Works of art，noble metals or electronic measuringinstruments are usually not very large or heavy,so they can easily be sent by air where mey are handled with greater care.However,not everything can be sent by air.Some goods are too bulky or tooheavy to fit in the hold of a plane.Depending on the size of the goods，it isalso possible that the first plane leaving for the intended destination can’t beused because the hold is already full.Also all planes———apart from charterp