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多元化文化与市场信息交流行为

包邮多元化文化与市场信息交流行为

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  • ISBN:9787811345711
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:32开
  • 页数:236
  • 出版时间:2009-09-01
  • 条形码:9787811345711 ; 978-7-81134-571-1

本书特色

《多元化文化与市场信息交流行为》是由对外经济贸易大学出版社出版的。

内容简介

本套文库涵盖了语言学、文学、翻译等领域,体现了包容并蓄、博采众长、学科融通的思想。进入文库的研究成果都经过精心挑选,出自学有专长的博士、学者。本套文库是各位学者的家园,是一个开放和创新的学术平台。

目录

chapter one introduction
section 1.1 merger and acquisition: a fifth wave worldwide
section 1.2 chinese companies and the 5th m&a wave
section 1.3 aim of the study
section 1.4 the cultural issue in international m&as
section 1.5 cross-cultural integration strategy and its influencing factors
 1.5.1 strategic leadership type : an influencing factor
 1.5.2 organizational culture: another influencing factor
section 1.6 linkages between post-m&a cultures and post-m&a company performance
section 1.7 motivations for this study
 1.7.1 the current scarcity of research on china- related m&as
 1.7.2 theoretical voids between diversified cultures and post-m&a company performance in the existing literature
 1.7.3 a call from the acade/ftia and the business world
section 1.8 two typical m&a gases and the proposed research questions
chapter two literature review
section 2.1 national culture in two classic models
 2.1.1 hall's high/low context cultures and related studies
 2.1.2 hofstede's theoretical framework
section 2.2 organizational culture and its external and internal orientations
 2.2.1 extended studies out of three prior models of organizational culture
 2.2.2 organizational strength and post-m&a acculturation modes
 2.2.3 organizational adaptability and information- related behaviours
section 2.3 cross-cultural integration models and modes
 2.3.1 berry's ( 1983 ) model of acculturation
 2.3.2 nahavandi and malekzadeh's extended studies on acculturation modes
 2.3.3 distefano and maznevski's independent model of post-m&a cultural practices
section 2.4 strategic leadership type
section 2.5 market information communication behaviour
section 2.6 cross-cultural integration strategies and their impact pattern upon communication behaviours
 2.6.1 communication behaviours under the cross-
……
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节选

《多元化文化与市场信息交流行为》涵盖了语言学、文学、翻译等领域,体现了包容并蓄、博采众长、学科融通的思想。进入文库的研究成果都经过精心挑选,出自学有专长的博士、学者。本套文库是各位学者的家园,是一个开放和创新的学术平台。

作者简介

曹德春,副教授,毕业于香港城市大学、获博士学位。
研究领域包括:跨文化商务交际、跨文化商务交际、跨文化公共关系、商务英语课程体系建设等。

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