包邮商务媒体话语中的隐喻与性别--批评认知研究

list of figures
list of tables
acknowledgements
list of abbreviations
1　introduction: masculinized metaphors
2　theory: a c:dtical cognitive framework for metaphor research
　2.1　classical cognitive metaphor theory
　2.2　blending and neural theories of metaphor
　2.3　critical approaches to language
　2.4　an integrated approach
3　method: quantitative and qualitative analyses of metaphor
4　business media on marketing: metaphors of war, sports and games
　4.1　quantitative analysis
　4.2　qualitative analysis of sample texts
　4.3　discussion: socio-cognitive impact and possible altematives
5　business media on mergers and acquisitions: metaphors of evolutionary struggle
　5.1　quantitative analysis
　5.2　qualitative analysis of sample texts
　5.3　discussion: socio-cognitive impact and possible altematives
6　conclusion: gender-neutral metaphors
appendix: corpus data
notes
bibliography
index