商务英语泛读-(第一册)

unit one　company organization and management
　part one　lead-in and warming-up
　part two　texts
　　text a: what management is and why management is needed
　　text b: time for the "big small" company
　part three　business simulation
　part four　fun time
unit two　corporate culture and office relationship
　part one　lead-in and warming-up
　part two　texts
　　text a: create a positive corporate culture
　　text b: dealing with an office relationship
　part three　business simulation
　part four　fun time
unit three　human resources management
　part one　lead-in and warming-up
　part two　texts
　　text a: in-service training
　　text b: job satisfaction and job promotion/raise in pay
　part three　business simulation
　part four　fun time
unit four　business documents
　part one　lead-in and warming-up
　part two　texts
　　text a: introduction of business documents
　　text b: differences between business letters and business e-mail
　part three　business simulation
　part four　fun time
unit five　business conferences
　part one　lead-in and warming-up
　part two　texts
　　text a: conducting effective business conferences
　　text b: business conference handout, report and etiquette
　part three　business simulation
　part four　fun time
unit six　business negotiation
　part one　lead-in and warming-up
　part two　texts
　　text a: the steps of business negotiation
　　text b: the acceptance must be unconditional
　part three　business simulation
　part four　fun time
unit seven　business etiquette
　part one　lead-in and warming-up
　part two　texts
　　text a: business etiquette in pacific rim countries
　　text b: etiquette and business etiquette
　part three　business simulation
　part four　fun time
unit eight　business travel
　part one　lead-in and warming-up
　part two　texts
　　text a: how to plan for business travel
　　text b: business travel etiquette
　part three　business simulation
　part four　fun time
unit nine　marketing strategy
　part one　lead-in and warming-up
　part two　texts
　　text a: marketing strategy and marketing mix
　　text b: branding and advertising
　part three　business simulation
　part four　fun time
unit ten　finance management and control
　part one　lead-in and warming-up
　part two　texts
　　text a: finance management and control
　　text b: accounting
　part three　business simulation
　part four　fun time
参考答案
参考文献