中国旅游市场:前沿理论与实证案例 全英文

Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1．1 Background of the study of the Chinese outbound tourist market
1．2 Development features of the Chinese outbound tourism market
1．3 Affected factors of the Chinese outbound tourism market
1．4 Characteristics of the Chinese outbound tourism market
1．5 Major problems in the market development of Chinese outbound tourism
1．6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions

Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2．1 Introduction
2．2 Literature review
2．3 Methodology
2．4 Results
2．5 Conclusions and implications
References
Discussion Questions

Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3．1 Introduction
3．2 Current features of tourism in western China
3．3 A tourism SWOT analysis in western China
3．4 Recommended tourism development strategies
3．5 Conclusions and limitations
References
Discussion Questions

Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4．1 Introduction
4．2 Literature review
4．3 Methods
4．4 Results
4．5 Conclusions and discussion
References
Discussion Questions

Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5．1 Introduction
5．2 Tourist flows between Mainland China and Taiwan China
5．3 Political and economic development between Mainland China and Taiwan China
5．4 Problems of current tourism flows between Mainland China and Taiwan China
5．5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5．6 Conclusions and discussion
References
Discussion Questions

Chapter Six A Study of Tourists' Perceptions towards Xinjiang： Cultural Tourism Risks of Western China Based on Crisis Management
6．1 Introduction
6．2 Literature review
6．3 Data sources
6．4 Results
6．5 Conclusions
References
Discussion Questions

Chapter Seven A Study of Tourists' Perceptions， Satisfaction and Behaviors：Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7．1 Introduction
7．2 Research background and literature review
7．3 Methodology
7．4 Results
7．5 Discussion and conclusions
References
Discussion Questions

Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model： A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8．1 Introduction
8．2 Literature review
8．3 Methodology
8．4 Data analyses
8．5 Conclusions
References
Discussion Questions

Chapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9．1 Introduction
9．2 Literature review
9．4 Methodology
9．5 Data sources
9．6 Research results
9．7 Conclusions
References
Discussion Questions