包邮旅游学概论

01 **章旅游与旅游学 Chapter 1Tourism and tourism subject**节旅游定义与相关概念/2 Tourism definition and related concepts第二节旅游及其广义背景/8 Tourism and its general background第三节旅游学研究对象/10 Tourism research object第四节旅游学科框架体系/14 Tourism subject frame system 17 第二章旅游的产生和发展 Chapter 2The emergence and development of tourism**节旅游产生的条件/18 Tourism conditions第二节中世纪欧洲的旅行发展/21 The development of travel in the Middle Ages第三节产业革命后的旅游发展/23 The development of tourism after the Industrial Revolution第四节中国的旅游发展/26 China’s tourism development 31 第三章旅游活动 Chapter 3Tourism activities**节旅游活动的概念/32 The concept of tourism activities第二节旅游活动的类型/35 The type of tourism activities第三节旅游活动的特征/47 The characteristics of the tourism activities第四节旅游活动的发展趋势/51 The development trend of tourism activities 59 第四章旅游业 Chapter 4Tourism industry目录 **节旅游业的构成/60 The composition of tourism第二节旅游业的性质与特点/61 The nature and features of the tourism industry第三节旅行社行业/63 The travel agency industry第四节旅游住宿/69 Tourist accommodation第五节旅游餐饮/74 Tourism catering第六节旅游交通/77 Tourism traffic第七节旅游景区/79 Scenic spots第八节旅游娱乐/82 Tourism entertainment第九节旅游购物/84 Tourism shopping 89 第五章旅游资源 Chapter 5Tourism resources**节旅游资源的概念/90 The concept of tourism resources第二节旅游资源分类/92 Tourism resources classification第三节旅游资源调查与评价/97 Tourism resources investigation and evaluation第四节旅游资源开发与保护/99 Tourism resources development and protection 108 第六章旅游产品 Chapter 6Tourism products**节旅游产品概述/109 Tourism product overview第二节旅游产品开发概述/121 Overview of tourism product development第三节旅游线路设计/129 Tourism route design 136 第七章旅游市场 Chapter 7Tourism market**节旅游市场概述/137 Overview of tourism market第二节旅游市场细分/141 Tourism market segmentation第三节全球旅游市场/145 The global tourism market第四节中国旅游市场/148 Chinese tourism market第五节旅游市场营销/151 Tourism marketing 160 第八章旅游形象 Chapter 8Tourism image**节旅游形象的概念及特点/161 The concept and characteristics of tourism image第二节旅游形象定位/163 Tourism image positioning第三节旅游形象设计/165 Tourism image design第四节旅游形象营销/169 Tourism image marketing 180 第九章旅游影响 Chapter 9Tourism impact**节旅游对经济的影响/181 The economic impact of tourism第二节旅游对社会文化的影响/188 The influence of social culture of tourism第三节旅游的环境影响/193 The environmental impact of tourism第四节旅游可持续发展/195 Tourism sustainable development 203 第十章旅游行业组织 Chapter 10Tourism organizations**节旅游组织及其职能/204 Tourism organizations and their functions第二节国际旅游组织/206 The international tourism organization第三节我国旅游组织/212 Tourism organization in China 第四节旅游政策/216 Tourism policy 223 第十一章旅游行业管理 Chapter 11Travel industry management**节旅游行业管理概述/224 Overview of travel industry management第二节旅游信息化管理/226 Tourism information management第三节旅游标准化管理/229 Tourism standardization management第四节旅游行业管理体制/231 Travel industry management system 236 第十二章旅游政策法规 Chapter 12Tourism policies and regulations**节旅游政策与法规概述/237 Overview of tourism policies and regulations第二节解读《旅游法》/241 Analysis of “tourism law”第三节旅行社法规/244 Travel agency regulations第四节导游人员法规/247 Rules and regulations of tour guides第五节旅游饭店法规/249 Hotel regulations第六节旅游安全法规/252 Tourism safety regulations第七节旅游者合法权益保护法规/254 Tourists’ legitimate rights and interests protection law 261 第十三章旅游发展模式与趋势 Chapter 13Tourism development modes and trends**节旅游发展模式/262 Tourism development modes第二节世界旅游发展趋势/264 The development tendency of the world tourism第三节中国旅游发展趋势/268 China’s tourism development tendency 276 第十四章旅游行业前沿 Chapter 14Forefront of tourism industry**节全域旅游/277 Global tourism第二节智慧旅游/281 Smart tourism第三节低碳旅游/284 Lowcarbon tourism第四节文明旅游/287 Civilized tourism 293 参考文献 References 297 学生自主学习材料目录参考文献