包邮中华文化与传播研究:第二辑

目 录 一、中国古代政治传播研究（主持人：白文刚） 简论中国古代核心价值观传播的经验启示 ······································· 白文刚 5 中国古代宣传策略与现代广告—以几个古代宣传案例为中心 ························陈 谦 14 延安《解放日报》改版与中国共产党宣传体制的构建 ······························张露璐 28 韩非政治传播观念析论 ······················································· 王鹤瑾 38 中华文化中“风”与讽的传播闭环模式 ········································· 李婕雯 48 二、华夏文明传播研究（主持人：王仙子） 《孟子》诚传播思想 ························································· 王仙子 61 “一带一路”背景下乡土文化的现代转型与传播创新—基于甘肃 “通渭小曲”的调查 ························································· 姜 鹏 72 从媒体互动视角看台湾布袋戏媒介形象的蜕变—以《中国时报》 相关报道为例 ······························································· 沈毅玲 83 三、大众传媒与文化创新研究（主持人：侯月娟） 新媒体语境下中华传统文化的传播理念创新研究 ································· 王永亮 101 文化底蕴的影像表征：我国电视高端访谈节目的语言品格分析 ····················· 邓文卿 106 互动与转型—广播媒介与社会变迁的双向作用探析 ······························· 连新元 113 真人秀节目对于社会文化的建构意义及传播策略探析—以湖南 卫视《真正男子汉》**季为例 ················································李 丹 118 基于文化视角的电视编辑再审视 ················································ 宋世静 123 移动传播时代沪台文化创意产业比较研究 ··································· 王 莹 王 月 127 四、“一带一路”的传媒文化研究（主持人：朱丹红） 德国媒体视阈下的“一带一路”解读 ············································ 蔡馥谣 137 软实力整合传播：“一带一路”倡议下“民心相通”的实现路径 ····················· 王 祎 154 海上丝绸之路建设与广告产业合作研究初探 ······································ 张 璠 166 五、中华经典外译研究（主持人：杨玉英） 非语言符号与非物质文化遗产的传承发展—以地球村千年吉祥琴 综合性文化艺术创意活动为例 ·················································· 曾 昂 177 《孙子兵法》百年英译研究—以图书出版为中心 ··························· 苏桂亮 李文超 187 马王堆老子《道德经》 ·······································（香港）刘殿爵著 杨玉英译 206 六、翻转华人高教传播课程研究（主持人：林承宇） 翻转高等教育传播课程：从“课程”到“课群”的理念与实践 ················（台湾）林承宇 229 技术导向课程在课群中扮演的角色：计算机与信息科技 课程实践研究 ··························································（台湾）张伯谦 244 PBL 取向的媒体识读课程与课群共构的规划与实践 ··························（台湾）陈一香 256 主动聆听感知、拥抱真实社会：新闻系专业课程的 翻转与改变 ·····························································（台湾）陈泽美 265 传播学门跨领域课程教学的行动研究：媒体教育基础 课程的实验 ·····························································（台湾）张煜麟 284 七、贤文化与组织传播（主持人：钟海连） CIS 中的传统文化应用及其对企业文化建设的影响因子分析—以中盐金坛 为例 ·········································································· 徐 莹 301 作为“实学”的“心学”—试析湛若水的工夫论及其思想史意义 ······················ 戴 黍 318 八、盐文化传播研究（主持人：郑明阳） “盐梅”作为食材在文化传播中的内涵延伸 ········································刘晓民 329 《人民日报》盐业新闻报道的叙事模式演变（1949—2000） ························· 郑明阳 336 九、国学新知（主持人：钟海连） 德之基，德之辨—履、困二卦之管见 ············································· 管国兴 347 “天伦”与“人伦”：儒家伦理建构的两维 ········································ 王 进 353 在“圣人”与公理之间—康有为认识自由思想简论 ································· 蔡志栋 366 十、学术动态（主持人：谢清果） 聚珍汇宝 独辟新径—评大型丛书《中华图像文化史》 ······························ 王 灿 379 妈祖文化研究的传播学新视角 ··················································· 陈沛达 386