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  • ISBN:9787313118370
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:156
  • 出版时间:2014-08-01
  • 条形码:9787313118370 ; 978-7-313-11837-0

内容简介

  《汽车英语/“十二五”职业教育国家规划教材》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过《汽车英语/“十二五”职业教育国家规划教材》学习,学生初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。  全书共八个单元,每个单元围绕一个汽车商务主题展开。每个单元分为六个部分。

目录

Unit 1 Do You Know Automotive History?
Reading One Automotive History and Automobile Brands
Reading Two The 1984 Ferrari 400i Featured Fuellnjection

Unit 2 Do You Know Basic Structures of Automobiles?
Reading One Basic Structures of Automobiles
Reading Two Engine Operating Principles

Unit 3 Do You Know Car Salesman Etiquette?
Reading One Car Salesman Etiquette
Reading Two How to Improve Communication Skills in Business?

Unit 4 How to Succeed in Your Career in Car Sales?
Reading One How to Succeed in Your Career in Car Sales?
Reading Two What Salespeople Should Know about Women Buyers

Unit 5 How to Buy a Used Car?
Reading One Guide for Buying a Used Car
Reading Two Buying a Used Car

Unit 6 How to Negotiate Automotive Business with Clients?
Reading One How to Get a Good Deal on Your Trade-In Car
Reading Two How to Bargain for the Car at the Dealership

Unit 7 Do You Know Automobile Insurance?
Reading One How Car Insurance Works
Reading Two What Determines the Price of My Auto Insurance Policy?

Unit 8 How to Fill in Automotive Contracts?
Reading One Contract ofVehicle Purchase and Sales
Reading Two Personal Private Car Loan

Glossary
Achievement Test and Keys
References
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