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- ISBN:9787309146882
- 装帧:平装-胶订
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:295页
- 出版时间:2020-04-01
- 条形码:9787309146882 ; 978-7-309-14688-2
内容简介
本书共分十四章,内容涵盖了金融学的主要方面。全书以金融学的基本概念为主要内容,介绍了金融行业员工应具备的基本技能、商业银行和服务、互联网金融、货币市场、外汇市场、资本市场和保险市场产品的基本知识。本书在衍生金融工具方面主要介绍了期货的基本概念和知识。 为加强实用性,新版还增加了金融英语会话训练,包括从银行开户、外汇兑换、投资理财咨询到保险等内容。 本书内容新颖实用,适合高等院校的金融、保险和投资专业学生使用。
目录
Chapter 1 Finance Basics
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Why Finance Is Important?
Reading Materials: Introducing Company and Its Services
Chapter 2 The Internet Finance
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: How to Use Alipay for Online Payment in China
Reading Materials: The Crowd Funding
Chapter 3 Careers in Commercial Banking
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Banking Job Interview
Reading Materials: Careers in Investment Banking
Chapter 4 Money Market and Instruments
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Talk About Money and Money Supply
Reading Materials: Money Management
Chapter 5 Commercial Banks and Services
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Open Account and Deposit Money
Reading Materials: Internet Banks
Chapter 6 The Foreign Exchange Market
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Currency Exchange
Foreign Currencies Deposit
Reading Materials: Foreign Exchange Spread
Chapter 7 Corporate Financing
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Business Loan
Reading Materials: Venture Capital (VC) Overview
Chapter 8 Financial Statements
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Talk About Bank's Financial Situation
Reading Materials: The Statement of Cash Flow
Chapter 9 Personal Finance
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Mortgage Loan Application
Reading Materials: Secured and Unsecured Personal Loans
Chapter 10 Bond Basics
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: General Consultation of Investment
Reading Materials: Retail Notes Make Bond Investing Easier
Chapter 11 Stocks Basics
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Trading Stocks
Reading Materials: Stock Market Index
Chapter 12 Mutual Funds
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Introduction for Mutual Funds
Reading Materials: The Truth Behind Mutual Fund Returns
Chapter 13 Futures Markets
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Talk About Futures Trading
Reading Materials: Stock Index Futures
Chapter 14 Insurance
Chapter Summary
Vocabulary and Expressions
Notes
Exercises
Conversation Materials: Insurance Agency Business
Reading Materials: Auto Insurance
Vocabulary & Glossary
References
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