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  • ISBN:9787309146882
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:26cm
  • 页数:295页
  • 出版时间:2020-04-01
  • 条形码:9787309146882 ; 978-7-309-14688-2

内容简介

本书共分十四章,内容涵盖了金融学的主要方面。全书以金融学的基本概念为主要内容,介绍了金融行业员工应具备的基本技能、商业银行和服务、互联网金融、货币市场、外汇市场、资本市场和保险市场产品的基本知识。本书在衍生金融工具方面主要介绍了期货的基本概念和知识。 为加强实用性,新版还增加了金融英语会话训练,包括从银行开户、外汇兑换、投资理财咨询到保险等内容。 本书内容新颖实用,适合高等院校的金融、保险和投资专业学生使用。

目录

Chapter 1 Finance Basics Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Why Finance Is Important? Reading Materials: Introducing Company and Its Services Chapter 2 The Internet Finance Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: How to Use Alipay for Online Payment in China Reading Materials: The Crowd Funding Chapter 3 Careers in Commercial Banking Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Banking Job Interview Reading Materials: Careers in Investment Banking Chapter 4 Money Market and Instruments Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Talk About Money and Money Supply Reading Materials: Money Management Chapter 5 Commercial Banks and Services Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Open Account and Deposit Money Reading Materials: Internet Banks Chapter 6 The Foreign Exchange Market Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Currency Exchange Foreign Currencies Deposit Reading Materials: Foreign Exchange Spread Chapter 7 Corporate Financing Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Business Loan Reading Materials: Venture Capital (VC) Overview Chapter 8 Financial Statements Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Talk About Bank's Financial Situation Reading Materials: The Statement of Cash Flow Chapter 9 Personal Finance Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Mortgage Loan Application Reading Materials: Secured and Unsecured Personal Loans Chapter 10 Bond Basics Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: General Consultation of Investment Reading Materials: Retail Notes Make Bond Investing Easier Chapter 11 Stocks Basics Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Trading Stocks Reading Materials: Stock Market Index Chapter 12 Mutual Funds Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Introduction for Mutual Funds Reading Materials: The Truth Behind Mutual Fund Returns Chapter 13 Futures Markets Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Talk About Futures Trading Reading Materials: Stock Index Futures Chapter 14 Insurance Chapter Summary Vocabulary and Expressions Notes Exercises Conversation Materials: Insurance Agency Business Reading Materials: Auto Insurance Vocabulary & Glossary References
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