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  • ISBN:9787566811202
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:209
  • 出版时间:2018-03-27
  • 条形码:9787566811202 ; 978-7-5668-1120-2

内容简介

本书属于21世纪应用型本科教育行业英语系列教材之一。本书以旅游行业为背景,涉及的内容有旅游行业简介、旅行社经营管理、酒店文化、靠前外有名旅游景区介绍、会展旅游、旅游市场营销、旅游公关礼仪、休闲旅游等。本书由8个单元组成,每个单元包括5个部分,即单元目标,听与说,读与写,职场项目和职业沙龙。

目录

前言
Unit1 A Brief Introduction to Tourism
Unit2 Operation and Management of Travel Agencies
Unit3 Hospitality Culture
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.
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Unit6 Tourism Marketing
Unit7 Tourism Etiquette
Unit8 Leisure Tourism
Appendix I Key to Exercises
Appendix II Scripts for Listening
Appendix III Chinese Translation of the Reading Passages
Appendix IV Glossary

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  《旅游行业英语》:  Tourist : Why ?   Tour guide: Because there are 26 kinds of 4 who live there, and the arts and handicrafts of minority peoples are a 5   Tourist: That will be interesting.   Tour guide: And you can buy some 6 there.   Tourist: Which is the second place we should go?   Tour guide: It'll be the Dian Lake and Western Hills. We can 7 on the Dian Lake by boat, and at the lake side we can take the 8 to the top of the Western Hills.   Tourist: What's the program in the third day?   Tour guide: We'll go to 9 The Stone Forest is considered one of the 10 of the world by indigene.   Tourist: Is there any good place to visit in the fourth day?   Tour guide: We'll go to Dali. In the fifth day we'll go to Lijiang. I hope you'll enjoy your stay here.   Situation 2 Talking about the Job as a Good Guide   Task 3   Listen to a passage and answer the following questions.   1. What should a qualified tour guide ensure the tour members?   2. What should a tour guide always do during the reception work in tourism?   3. How should a tour guide express his/her willingness to serve the clients?   4. What is the continuation of the greeting?   5. On the way from the airport or railway station to the hotel where tourists are to stay,what should a tour guide introduce?  ……

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