包邮会展实务英语

Module 1 Services Before an Exhibition
Unit 1 Promoting an Exhibition 推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring About an Exhibition
Task 4 Choosing an Exhibition
Unit 2 Making Exhibiting Arrangements 安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Moving in an Exhibition 进驻展馆
Task 1 Moving to Cloud Exhibition
Task 2 Building the Booth
Task 3 Decorating the Booth
Task 4 Training Booth Staff

Module 2 Services at an Exhibition
Unit 4 Receiving Clients 接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products 推介产品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 Talking with Visitors About New Products
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business 洽谈业务
Task 1 Negotiating About Price and Commission
Task 2 Negotiating About Payment
Task 3 Negotiating About Shipment
Task 4 Negotiating About Packing and Insurance
Unit 7 Signing a Contract 签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract

Module 3 Services After an Exhibition
Unit 8 Following up Business 跟进业务
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results 分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results

Key to the Activities
Unit 1 Promoting an Exhibition 推广展会
Unit 2 Making Exhibiting Arrangements 安排参展
Unit 3 Moving in an Exhibition 进驻展馆
Unit 4 Receiving Clients 接待客户
Unit 5 Presenting Products 推介产品
Unit 6 Negotiating Business 洽谈业务
Unit 7 Signing a Contract 签订合同
Unit 8 Following up Business 跟进业务
Unit 9 Analyzing Exhibition Results 分析会展成效

Appendices
Appendix 1 附录1 常用外贸专业术语缩略词
Appendix 2 附录2 国际展览专业术语
Appendix 3 附录3 部分展览专业网站
References 参考文献