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- ISBN:9787560663968
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:184页
- 出版时间:2022-05-01
- 条形码:9787560663968 ; 978-7-5606-6396-8
本书特色
本书将碎片化的语言和商务知识有机结合起来,使英语语言和商务知识互为载体,不仅可以增强读者的商务英语语言技能,了解和巩固国际商务知识,还可以锻炼其商务实践能力。
内容简介
本书的编写以基于内容的教学 (CBI) 为理论依据, 内容新颖, 紧跟时代和国际商务发展步伐 ; 各章节排序和练习设置还融入了基于任务的教学理念 (TBI) 。全书共由10章组成, 第1、2章主要对国际商务做整体介绍, 帮助学生初步了解国际商务的内涵、主要形式和基本理论, 其余8章以国际商务的主要形式国际贸易为重点, 按照进国际贸易流程和步骤的先后顺序展开。
目录
Chapter One Introduction to International
Business 1
1.1 Concepts of Business and International
Business 1
1.1.1 What Is Business? 1
1.1.2 What Is International Business? 1
1.2 The Need for International Business 2
1.3 Two Related Economic Theories 3
1.3.1 Absolute Advantage 3
1.3.2 Comparative Advantage 3
1.4 International Business Activities 4
1.4.1 Main Types of International Business
Activities 4
1.4.2 Common Forms of International
Business Activities 5
1.5 International Business Management 9
1.5.1 International Marketing Management 9
1.5.2 International Financial Management 9
1.5.3 International Human Resource
Management 11
1.6 Economic Integration 13
1.6.1 Regional Economic Integration 14
1.6.2 Renowned Regional Economic
Integration 15
Exercises 19
Chapter Two Introduction to International Trade
21
2.1 International Trade 21
2.1.1 What Is International Trade? 21
2.1.2 International Trade and Domestic Trade
21
2.1.3 Reasons for International Trade 22
2.1.4 Classification of International Trade 24
2.2 Trade Barrier 25
2.2.1 What is Trade Barrier? 25
2.2.2 Types of Trade Barriers 26
2.2.3 International Business Risks 32
2.3 Business Preparation 32
2.3.1 Market Research 32
2.3.2 Credit Inquiry 33
2.3.3 Making Contacts 33
2.4 Business Negotiation 34
2.4.1 What is Negotiation? 34
2.4.2 General Procedures in Business
Negotiation 34
Exercises 39
Chapter Three Trade Terms 41
3.1 Definition and Functions of International
?Trade Terms 41
3.2 International Rules and Practices on Trade
?Terms 42
3.2.1 Warsaw-Oxford Rules 1932 42
3.2.2 Revised American Foreign Trade
Definition 1941 42
3.2.3 Incoterms 2010 Rules 43
3.2.4 Main Features of the Incoterms 2020
Rules 45
3.2.5 Changes to the Incoterms 2010 Rules in
the Incoterms 2020 Rules 46
3.2.6 Seven Commonly Used Trade Terms to
Any Mode of Transportation 46
3.2.7 Four Commonly Used Trade Terms to Sea
and Inland Waterway Transportation 49
Exercises 51
Chapter Four Packing and Transportation 53
4.1 Packing 53
4.1.1 Packing Problem in Law 53
4.1.2 Types of Packing 54
4.1.3 Marking 56
4.2 Transportation 57
4.2.1 Modes of Transportation 58
4.2.2 Choice of Modes and Intermodal
Transportation 60
Exercises 62
Chapter Five Inspection and Insurance 65
5.1 Inspection 65
5.1.1 Pre-shipment Inspection 65
5.1.2 Post-shipment Inspection 67
5.1.3 Pre-shipment Inspection vs.
Post-shipment Inspection 68
5.1.4 The Pre-shipment Inspection Industry
69
5.1.5 Choice of the Inspector 70
5.1.6 The Basic Mechanics of PSI 71
5.1.7 Inspection Documents 73
5.2 Insurance 74
5.2.1 Definition 74
5.2.2 Basic Characteristics of Insurance 74
5.2.3 Insurable Risks 75
5.2.4 Marine Insurance 76
Exercises 81
Chapter Six Instruments of Payment 83
6.1 Negotiable Instruments 83
6.1.1 What Are Negotiable Instruments? 83
6.1.2 Characteristics of Negotiable
Instruments 83
6.1.3 Parties to Negotiable Instruments 84
6.2 Bills of Exchange 85
6.2.1 What Are Bills of Exchange? 85
6.2.2 Essentials and Non-essentials of Valid
Bills of Exchange 86
6.2.3 Types of Bills of Exchange 89
6.2.4 Procedure of Using Bills of Exchange
90
6.3 Checks 94
6.3.1 What are Checks? 94
6.3.2 Essential Requirements 95
6.3.3 Crossing a Check 95
6.4 Promissory Notes 97
6.4.1 What Are Promissory Notes? 97
6.4.2 Essentials of Valid Promissory Notes
97
6.4.3 Types of Promissory Notes 98
6.4.4 Comparison Between Bills, Promissory
Notes and Checks 98
Exercises 99
Chapter Seven Modes of Payment 101
7.1 Remittance 101
7.1.1 What is Remittance? 101
7.1.2 Basic Parties to Remittance 101
7.1.3 Types of Remittance 102
7.1.4 Application of Remittance 104
7.2 Collection 104
7.2.1 What Is Collection? 104
7.2.2 Basic Parties to Collection 105
7.2.3 Types of Collection 106
7.3 Letters of Credit 108
7.3.1 What Is Letter of Credit? 108
7.3.2 Characteristics of Letter of Credit 108
7.3.3 Parties in Letter of Credit 109
7.3.4 Essential Contents of Letter of Credit
110
7.3.5 Procedure of Documentary Credit 111
7.3.6 Discrepancies in Letter of Credit 114
7.3.7 Types of Letter of Credit 115
Exercises 116
Chapter Eight Commercial Documents in
International Trade 118
8.1 Introduction 118
8.2 Commercial Invoice 119
8.2.1 Definition 119
8.2.2 Contents of Commercial Invoice 120
8.3 Pro Forma Invoice 122
8.4 Marine Bill of Lading 123
8.4.1 Definition 123
8.4.2 Functions of a Bill of Lading 124
8.4.3 Parties of a Bill of Lading 124
8.4.4 Contents of a Bill of Lading 125
8.4.5 Types of Bill of Lading 127
8.5 Other Transport Documents 130
8.5.1 Sea Waybill 130
8.5.2 Air Waybill 130
8.5.3 Road Waybill or CMR Consignment
Note 132
8.5.4 Railway Bill or Cargo Receipt 133
8.5.5 Courier Receipt or Post Receipt 133
8.6 Insurance Documents 133
8.6.1 Definition 134
8.6.2 Types of Loss 134
8.6.3 Types of Coverage/Risk 135
8.6.4 Types of Insurance Documents 135
Exercises 136
Chapter Nine Business Letters 139
9.1 Parts of a Business Letter 139
9.2 Formats of Business Letters 144
9.2.1 Three Commonly Used Formats 144
9.2.2 Envelope Writing 148
9.3 Eight Principles of Business Writing 148
9.4 Practical Business Letters 153
9.4.1 Enquiries and Replies 153
9.4.2 Offers and Counter-offers 155
9.4.3 Placing and Acknowledging Orders 157
9.4.4 Complaints and Claims 159
Exercises 160
Chapter Ten Claims and Arbitration 163
10.1 Claims 163
10.1.1 Introduction 163
10.1.2 Breach of Contract 164
10.1.3 Discrepancy and Claim Clause 165
10.1.4 Legal Aspects of Marketing Claims
166
10.1.5 Resolution of Trade Claims 167
10.1.6 International Litigation 168
10.2 Arbitration 168
10.2.1 Definition of Arbitration 168
10.2.2 Advantages and Disadvantages of
Arbitration 171
10.2.3 Foundations of International
Commercial Arbitration 173
10.2.4 Institution Arbitration and Ad Hoc
Arbitration 174
10.2.5 Arbitration Institutions 175
10.2.6 The Place of Arbitration 176
10.2.7 Other Methods of Dispute Resolution
178
Exercises 180
References 183
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