自媒体写作从入门到精通

第1章

格局：做新媒体！凭什么？

1.1 做新媒体，不只是赚钱 ·······································2

1.2 做好打持久战的准备 ··········································4

1.3 要成功，必先掌握“**法则” ····························6

1.4 垂直化到什么程度才合适？有标准 ·························9

1.5 接缝模式：大热门也有“接缝处” ······················· 11

1.6 占山模式：猴子凭什么当大王？ ·························· 12

1.7 风格模式：走投无路？有选择 ····························· 15

第2章

标题：不能光吸引，更要促转发

2.1 *好别照搬传统媒体的经典标题 ·························· 20

2.2 收藏几款标题制作工具 ····································· 22

2.3 标题为何越来越长，还要分三段？ ······················· 24

2.4 起步五大公式，目标十万 + 点击 ·························· 27

2.5 进阶三原则：占 C 位、有事实、高预期 ················· 37

2.6 代入感三种模式，与受众强共情 ·························· 41

2.7 威力加强的破圈·············································· 48

2.8 千万别用单段标题？ ········································ 50

2.9 一些小技巧，请收藏好 ····································· 57

第3章

导语：抓住黄金三秒把人留下

3.1 你只有三秒，必须抓住三个“**” ···················· 64

3.2 好奇心：常不常见，都要让你没见过 ···················· 68

3.3 有关系：孰强孰弱？都要保持垂直度 ···················· 76

3.4 有价值：为受众而写，激发出获得感 ···················· 90

3.5 导语也能套格式，四大“萌招”先拿好 ················· 96

3.6 故事蒙：先代入 + 后感触 + 懵然醒 ······················100

3.7 大咖梦：有反差 + 新希望 + 找方向 ······················106

3.8 反转萌：换角度 + 卖点萌 + 求理解 ······················112

3.9 观点猛：硬植入 + 软着陆 + 有个性 ······················117

3.10 套路这么多，怎么选？术业有专攻 ·····················124

第4章

正文：量好内容“三围”，拿到顶流入场券

4.1 抓住 92% 的注目率，要注意什么？ ·····················134

4.2 给“5W”加个“H”，要给受众塞“好处” ··········136

4.3 搭框架：三步走、内循环、再来一次 ···················139

4.4 定结构：主次分明、合理排布、描述明确 ··············150

4.5 倒金字塔体：短内容 + 重点在前 + 读不完没事 ········154

4.6 华尔街日报体：长内容 + 夹叙夹议 + 读完才过瘾 ·····168

4.7 三维逻辑体：时间、空间、重点 + 长短皆宜 ···········174

4.8 专栏写作体：随笔不随意 + 专注多分神 ················184

第5章

观点：从有态度到有温度，有五层

5.1 你与六神磊磊的距离，只差一个观点 ···················197

5.2 **层：独特痒点 + 独特理由 + 独特论证 ·············206

5.3 第二层：找出痛点 + 消除焦虑 + 力求根治 ·············213

5.4 第三层：互动论争 + 你侬我侬 + 成为恋人 ·············219

5.5 第四层：常带感情 + 新的价值 + 偶遇尊重 ·············225

5.6 第五层：售后服务 + 爆文保温 + 自我实现 ·············236

后记

由简入繁难，由繁入简亦难