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  • ISBN：9787302628293
  • 装帧：70g胶版纸
  • 册数：暂无
  • 重量：暂无
  • 开本：其他
  • 页数：328
  • 出版时间：2023-04-01
  • 条形码：9787302628293 ; 978-7-302-62829-3

本书特色

国家级一流本科专业指定教材 通过一个完整的网站项目串联Web前端开发的主要知识点和技能点，将教学内容重构为1个项目、4个模块、9个学习任务和35个子任务，以培养学生的实践应用能力。

内容简介

本教材是基于慕课《Web前端设计基础》的配套教材。内容包括Web基础知识、HTML、CSS、JavaScript四个单元，各内容单元又分别按照基础知识、操作技能、应用提高三个层次组织教学内容。教材基于OBE理念及Web前端设计的工作过程，以培养学生的实践应用能力为主线，通过具体网站建设项目的学习Web前端设计的相关规范、HTML超文本标记语言、CSS样式、JavaScript脚本等基本知识和操作技术，通过任务实践提升综合应用能力。 《Web前端设计基础》教材内容丰富、结构合理、思路清晰、语言简练流畅、示例翔实，适合作为高等院校电子商务、信息管理等相关专业Web前端设计、网页设计等课程的教材，还可作为Web前端设计与开发从业人员的参考资料。

目录

目 录


项目1 认识Web前端设计 ··········································································1


学习任务1.1 了解Web基础知识 ·······················································2


任务1.1.1 理解Web相关概念 ·····························································3


任务1.1.2 了解页面元素 ···································································10


任务1.1.3 了解Web前端设计技术与工具 ·············································14


任务1.1.4 了解网站建设流程 ·····························································17


学习任务1.2 设计网站 ····································································22


任务1.2.1 设计网站形象 ···································································23


任务1.2.2 设计页面布局 ···································································28


任务1.2.3 设计网站导航及栏目 ··························································33


任务1.2.4 设计网页层次及目录结构 ····················································37


项目2 创建及编辑Web网页——HTML5 ···················································41


学习任务2.1 创建网站首页文档 ························································42


任务2.1.1 创建网站首页 ···································································43


任务2.1.2 理解HTML标记语法 ·························································48


任务2.1.3 理解HTML布局标记 ·························································55


任务2.1.4 理解HTML5结构标记 ························································60


学习任务2.2 编辑网站首页内容 ························································68


任务2.2.1 插入文本及列表 ································································70


任务2.2.2 插入图像和媒体 ································································76


任务2.2.3 设置超链接和应用框架 ·······················································83


任务2.2.4 应用表格和表单 ································································91



项目3创建及应用Web样式——CSS3·····················································113


学习任务3.1 创建网站首页样式 ······················································114


任务3.1.1 理解CSS语法 ································································115

任务3.1.2 应用CSS样式 ································································119

任务3.1.3 理解CSS选择器 ·····························································125

任务3.1.4 理解CSS层叠性和继承性 ·················································139


学习任务3.2 设计网站首页样式 ······················································145


任务3.2.1 设置CSS字体和文本属性 ·················································146

任务3.2.2 设置CSS背景和列表属性 ·················································151

任务3.2.3 设置CSS边框和表格属性 ·················································158

任务3.2.4 应用CSS3效果 ·······························································165


学习任务3.3 定位网站页面元素 ······················································179


任务3.3.1 理解CSS盒子模型 ··························································180

任务3.3.2 应用流布局 ····································································185

任务3.3.3 应用浮动布局 ·································································188

任务3.3.4 应用定位布局 ·································································194

任务3.3.5 制作移动端页面 ······························································204


项目4应用Web网页特效——JavaScript ·················································215


学习任务4.1 理解JavaScript语言基础 ··········································216


任务4.1.1 认识JavaScript ································································217

任务4.1.2 认识JavaScript语言基础 ···················································220

任务4.1.3 认识JavaScript自定义函数 ················································225

任务4.1.4 认识JavaScript控制语句 ···················································226

任务4.1.5 认识JavaScript对象 ·························································233

任务4.1.6 认识JavaScript内置对象 ···················································240


学习任务4.2 应用jQuery ·····························································247


任务4.2.1 理解jQuery框架·····························································248


目录


VII


任务4.2.2 利用jQuery实现网页特效 ·················································256


任务4.2.3 了解Web前端框架技术 ····················································263


学习任务4.3 了解HTML5高级应用 ···············································266


任务4.3.1 了解HTML5画布 ····························································267


任务4.3.2 了解HTML5拖放操作 ······················································276


任务4.3.3 了解HTML5地理定位 ······················································280


项目5 网站设计与开发综合案例 ······························································287


实践任务5.1 网站设计 ··································································288


实践任务5.2 网站首页布局及内容编辑 ·············································290


实践任务5.3 应用CSS样式美化网站首页 ·······································297


实践任务5.4 应用CSS样式精准定位网站页面元素 ···························305


参考文献 ···································································································314





展开全部

作者简介

李立威 博士，教授，北京联合大学电子商务国家级一流本科专业建设点负责人，北京市属高校高水平科研创新团队带头人，北京联合大学数字经济与创新研究中心主任，京津冀应用型本科院校电子商务专业虚拟教研室负责人。 发表学术论文50余篇，主编教材6部，主讲的“Web前端设计”“移动互联网产品创新设计”２门慕课入选教育部电子商务类专业教学指导委员会推荐慕课并在国家高等教育智慧教育平台上线。

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