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图像符号学:媒介景观的意义形式研究

图像符号学:媒介景观的意义形式研究

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  • ISBN:9787030785503
  • 装帧:平装
  • 册数:暂无
  • 重量:暂无
  • 开本:B5
  • 页数:294
  • 出版时间:2024-05-01
  • 条形码:9787030785503 ; 978-7-03-078550-3

内容简介

符号学经过一个世纪三代学者的努力,已经发展成一门非常精密的学科,接近于人文-社会学科的数学。"图像时代"的符号学解释正在成为一个当代传媒文化重要的新兴领域,两者的结合具有巨大理论操作空间。图像符号学将作为传播学的重要课题得到重视和深入研究。本研究所要讨论的主要对象是"符号像似机制与当代以视觉图像为主导的文化文本"。这是一个巨大的跨学科跨领域的问题,但就其中的学科属性来说,是集中于符号传播领域。它以当代传媒文化中的符号、符号的组合(文本)为主要研究对象,在具体的文本案例上触及美学中的"艺象"、文学中的"语象"、哲学中的"现象"、数字图像以及各种新媒体语境下的"影像",还包括传统中华文化符号的当代数字人文传播。

目录

Chapter 1 Introduction: From Image to Spectacle 1.1 The Image Age and Theories of the Image 1.2 Semiotics as the Methodology to Master Media Spectacles 1.3 Main Areas of Iconicity 1.3.1 The Importance of Iconicity (像似性, xiangsixing) 1.3.2 Iconicity in Linguistics 1.3.3 Verbal Icons in Literature and General Images in Contemporary Media 1.4 Research Scope and Development Chapter 2 Sign and Image 2.1 Sign and the Pedigreeof Image 2.1.1 Sign 2.1.2 Image 2.1.3 Motivation 2.2 Image as an Icon 2.2.1 An Icon Not Necessarily an Image 2.2.2 Degree of Iconicity Chapter 3 Transparent Languages 3.1 Terms and Concepts 3.1.1 The Semiotic Logic of the Word Sources of象,像, and 相 3.1.2 Word Formation and Terminology Generation 3.1.3 Major Discussions of Linguistic Iconicity 3.2 A Universal Language 3.2.1 Symbolic Evolution 3.2.2 The Utopia of Language 3.2.3 Language Differentiation 3.2.4 Perfect Signs Chapter 4 Verbal Icon 4.1 A General Introduction to Verbal Icon 4.1.1 Descriptive Verbal Icon 4.1.2 Metaphor and Symbolic Verbal Icon 4.2 From Verbal Icon to Fuxiang 4.2.1 The Tradition and Meaning Evolution of Fuxiang 4.2.2 Cross-media Rhetoric 4.3 Cross-Media and Image Narrative 4.3.1 Dilatation of Narratology 4.3.2 Image and Minimal Narrative Chapter 5 Art Images 5.1 The Dimension of Humanities 5.1.1 Panofsky and Cassirer 5.1.2 Text of Art Sign 5.2 Perspective and the Code of Proportions 5.2.1 “Perspective” as a Code: Self-contained Codability of Decoding 5.2.2 Coordination of Perspective Code 5.2.3 Artistic Representation and Transcendence of Perspective 5.3 The Evolution of Art 5.3.1 Semiotic Attributes of Artistic Images 5.3.2 From Imitation to Representation 5.3.3 Representation and Expression 5.3.4 Artistic Consciousness Chapter 6 Simulacrum 6.1 Image and the Self 6.1.1 The Development of Image Theory 6.1.2 Reflexive Image 6.2 Simulation 6.2.1 “Pseudo-environment” and Semiotic “Authenticity” 6.2.2 The Truth of Advertising, Journalism and Literature Chapter 7 The Cultural Spectacle 7.1 The Articulate World 7.1.1 Platonic Representation 7.1.2 The Four Natures 7.1.3 The Discipline to Which the Image World Belongs 7.2 Thinking in Sign in Chinese Culture 7.2.1 Xiang (象): The Imitation of the Universe in Ancient China 7.2.2 Yixiang (意象): The Image Evolution of the Chinese Cultural System 7.2.3 Chinese Aesthetic Pursuit Derived from Yixiang Notes References Part I: English References Part II: Translated References (Chinese Editon) Part III: Chinese References Postscript
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作者简介

1.国家社科基金重大招标项目《当今中国文化现状与发展的符号学研究》(13&ZD123)子课题之“文化符号学原理与当今中国文化发展” 2. 国家社科基金重大专项“‘巴蜀图语’符号谱系整理分析与数字人文传播研究”(2018VJX047)

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