- ISBN:7560728480
- 装帧:简裝本
- 册数:暂无
- 重量:暂无
- 开本:小16开
- 页数:218
- 出版时间:2005-01-01
- 条形码:9787560728483 ; 978-7-5607-2848-3
内容简介
Thisbookwillprovidemanagersandexecutivesfromallfunctionalareaswiththenecessarybackgroundtomakeinformeddecisionsastheirfirmenterstheeraofelectron-icbusiness.Managersfromestablishedfirmswithlegacysystemswilllearnhowtotransformtheirfirmstobenefitfromtechnologyinvestmentsinthesupplychainarea.theywilllearntoidentifytheorganizationalandprocesschangesthatarenecessarytosuccessfullyimplementthesetechnologies.Executivescanfindtheappropriatetechnolo-gyandarchitcturechoicesthatwillallowtheirfirmstoshiftfocustocustomerneeds,andatthesametimereducetheconstraintsimposedbyhistoricalinvestmentsinphysicalplant,organization,process,andtechnology.Executivesof"young"firmswilllearnhowtoorganizeformaximumscalabilityinordertosupportunexpectedincreasesinde-mand.Manystartupswithpromisingproductlaunchesfailtomakethetransitiontolong-termviability.
目录
1.DifinitionsandFunctions
2.TheWaysofLogisticsWork
3.Discussion
READINGMATERIALLogisticsDeveoopmentinthe21stCentury
CHAPERTWOPROCUREMENT
1.Definition
2.ApplicationofProcurementSystems
3.ProcurementPlanningandSpecifications
4.Contracting
READINGMATERIALProcurementPlanningandStrategy
CHAPTERTHREEMARKETING
1.Definition
2.QuestionsofMarketing
3.PEST
4.MarketingTechniques
5.MarketResearch
READINGMATERIALCommercialPolicyandPublicRelations
CHAPTERFOURLOGISTICSINFORMATIONMANAGEMENT
1.Definition
2.InformationApplication
3.UseofEDIintheSupplyChain
4.LogisticsNetworking
READINGMATERIALLInternetandChineseLogisticsDevelopment
CHAPTERFIVETRANSPORTATION
1.Definition
2.TypesofTraffic
3.TransportationCharacteristics
4.ModalCharacteristics
5.Terminals,InterchangesandServices
6.IntermodalandCombinedTransportationOperations
7.TransportationPlanningProcess
READINGMATERIALTrafficManagement
CHAPTERSIXWAREHOUSEMANAGEMENT
1.PurposeofWarehouse
2.WarehouseManagement
3.WarehouseCosts
4.WarehouseandStoreProcesses
READINGMATERIALHousekeeping
CHAPTERSEVENSTOCKCONTROL
……
CHAPTEREIGHTLOGISTICDECISION-MAKING
CHAPTERNINELOGISTICS/SUPPLY-CHAINMANAGEMENT
CHAPTERTENMARKETECONOMYSOLUTIONS
CHAPTERELEVENNETWORKECONOMYSOLUTIONSOFSCM
CHAPTERTWELVESELECTINGSUPPLYCHAINSOLUTION
CHAPTERTHIRTEENINTERNATIONALTRADE
CHAPTERFOURTEENLOGISTICSBESTPRACTICES
CHAPTERFIFTEENANALYTICALREPORTONCHINESELOGISTICSMARKETOF2000
APPENDIXOUTLINEOFLOGISTICSENGLISHQUALFYINGEXAMINATION
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