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  • ISBN:9787111255840
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:288
  • 出版时间:2009-05-01
  • 条形码:9787111255840 ; 978-7-111-25584-0

本书特色

本教材编著者基于“商务知识+英语能力=核心竞争力”的编写理念,力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富,英语操练有的放矢,凸显了人才培养规格,给这套教材带来了亮点。 本教材在内容安排上注重了语言的体验观、语用观,体现了商务英语的科学性、系统性、实用性及任务型教学法。是一本适合高等院校商务英语专业和商科英语课程使用的教材。

内容简介

《新时代大学商务英语系列教材·商务英语读写教程1(附赠光盘1张)》内容为:伴随着经济全球化和我国经济国际化的进程,国内外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增,这也促进了我国高等教育商务英语专业的快速发展。目前,全国有700多所高等院校开设了外贸英语、商务英语等课程,工商管理、金融等商科专业也都开设了以商务为核心内容的英语课程,部分院校甚至设立了商务英语专业。近几年来,全国性的商务英语教学、学术研讨会频频召开。我国国际商务的快速发展、人才市场对商务英语人才的强劲需求以及外语就业市场人才多元化推动了英语专业的教学改革和教材建设,各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材,以改变英语教材与人才培养和需求不相适应的状况。

目录

序前言Unit1 Financial New YorkObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit2 Harvard Business SchoolObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit3 The Profit Sharing ProgramObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit4 History of Dow Jones Industrial AverageObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit5 Should the UK Adopt the Furo Single Currency?ObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit6 Multinational Companies:Good or BadObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit7 The Salesmans Role in the New Buying EnvirormentObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsTranslation DrillsWriting Drills Unit8 Growth of the Canadian Forest Industry in the Nineteenth-CenturyObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking Skills Translation DrillsWriting DrillsUnit9 E-mail and On-line ShoppingObjectives ListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation Drills Writing DriUsUnit10 Bill Gates mA Story of SuccessObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit11 Jack Welch: My Parents ObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking Skills Translation DrillsWriting DrillsUnit12 The Development of Japanese Automobile IndustryObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting Drills Unit13 World Needs "Common Win" Economic GlobalizationObjectives ListeningReadingVocabulary DrillsGrammar FocusSpeaking Skills Translation DrillsWriting DrillsUnit14 How Wal.Mart WorksObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsTranslation DrillsWriting DrillsUnit15 KFC and Its StoryObjectivesListeningReadingVocabulary DrillsGrammar FocusSpeaking SkillsUnit16 Shopping in Paris附录
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