宏观经济学原理-第4版

本书特色

《宏观经济学原理(第4版)》：清华经济学系列英文版教材

内容简介

本书的一大特色是摒弃了以往教材对数学推导的过度依赖，更多地通过范例给出直观的经济学概念和观点。作者引入了一些核心原理，然后通过大量的事例给予说明并加以应用。书中还配有与这些原理相关的问题和练习题，以供学生课后练习使用。本书的另一特色是加强了对学生的经济学应用能力的培养，鼓励大家用基本的经济学原理来理解和解释发生在自己周围的一些实际问题。
　　作为宏观经济学入门水平的教材，本书适合大专院校经济管理各相关专业用做教材，也可作为普通读者了解宏观经济学的读物。
　　本书的中文翻译版已由清华大学出版社出版。

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插图：Our focus in this chapter is on issues that confront the individual decisionmaker, whether that individual confronts a personal decision, a family decision, abusiness decision, a government policy decision, or indeed any other type of deci-sion. Further on, we'll consider economic models of groups of individuals suchas all buyers or all sellers in a specific market. Later still we will turn to broadereconomic issues and measures.No matter which of these levels is our focus, however, our thinking will beshaped by the fact that although economic needs and wants are effectively unlim-ited, the material and human resources that can be used to satisfy them are finite.Clear thinking about economic problems must therefore always take into accountthe idea of trade-offs——the idea that having more of one good thing usually meanshaving less of another. Our economy and our society are shaped to a substantialdegree by the choices people have made when faced with trade-offs.THE APPROACH OF THIS TEXTChoosing the number of students to register in each class is just one of many im-portant decisions in planning an introductory economics course. Another decision,to which the Scarcity Principle applies just as strongly, concerns which of many dif-ferent topics to include on the course syllabus. There is a virtually inexhaustible setof topics and issues that might be covered in an introductory course, but only lim-ited time in which to cover them. There is no free lunch. Covering some topicsinevitably means omitting others.All textbook authors are necessarily forced to pick and choose. A textbook thatcovered all the issues ever written about in economics would take up more than awhole floor of your campus library. It is our firm view that most introductory text-books try ~o cover far too much. One reason that each of us was drawn to the studyof economics was that a relatively short list of t

作者简介

罗伯特·H．弗兰克(Robert H．Frank)美国康奈尔大学经济学、伦理学与公共政策教授，曾与他人共同著述《赢家通吃的社会》，对消费行为理论有很大影响。