外贸函电

本书特色

《外贸函电》主要介绍了与国际贸易进出口各个环节相关的英文信函的写作，是一门应用性和实践性很强的综合专业课程。其任务是培养学生掌握外贸商务活动过程中书信写作的基本技能，并能在实际业务中熟练地加以运用。 本书介绍了外贸商务活动各个环节函电往来的书写，包括：建立贸易关系、询盘、报盘、还盘、订货、支付、结算、包装、运输、保险、索赔和理赔、代理等，涉及到进出口过程中的多种情况和不同问题的处理。每个单元包含实务介绍和写作技巧，以及大量的句型、替换练习和范文。

内容简介

本书介绍了外贸商务活动各个环节函电往来的书写，包括：建立贸易关系、询盘、报盘、还盘、订货、支付、结算、包装、运输、保险、索赔和理赔、代理等，涉及到进出口过程中的多种情况和不同问题的处理。每个单元包含实务介绍和写作技巧，以及大量的句型、替换练习和范文。

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相关资料

插图：The letters you send you must create a good first impression. To achievethis, "put yourself in the reader's site" and try to imagine how he will feel aboutwhat you write. Ask yourself constantly, "What are his needs, his wishes, hisinterests, his problems, and how can I meet them？" "What would be my ownfeelings, if I were to receive a letter of the kind I propose to write？" Try toimagine that you are receiving rather than sending the letter and emphasize the"You" attitude rather than me or us.When you write or dictate a business letter, try to feel a genuine interest inperson you are writing to and in his problems. Say what you have to say withsincerity and make sure that it sounds sincere. Express your thoughts in yourown words and in your own way. Be yourself. Write so that what you say wouldsound natural if reading over the telephone.If a letter is to achieve its purpose, its tone must be right. Before beginningto write think carefully about the way in which you want to influence yourreader. Ask yourself, "What do I want this letter to do？" and then expressyourself accordingly, being persuasive apologetic, obliging, firm and so on,depending on the effect you want to produce.