CHINESE FINANCIAL SERVICES-A Marketing Perspective

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作者：[澳]奥[Oh，K.B.]，[澳]德登[

出版社：上海社会科学院出版社

本类榜单：管理

分类：管理 > 金融/投资 > 金融理论

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ISBN：9787807458135
装帧：暂无
册数：暂无
重量：暂无
开本：16开
页数：210
出版时间：2011-04-01
条形码：9787807458135 ; 978-7-80745-813-5

本书特色

we analyse china's demographics and market conditions for their implications to the corporate marketing function as they pertain to banking.part a provides an overview of the chinese economy, financial markets,demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing. part c addresses the need for strategic marketing in the chinese financial service market. part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.

内容简介

part a provides an overview of the chinese economy, financial markets, demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing.part c addresses the need for strategic marketing in the chinese financial service market.part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.

preface
part a  the chinese market
  chapter 1  china's financial sector
    1.1  introduction
    1.2  marketing financial services
    1.3  financial system
    1.4  chinese capital markets
    1.5  financial institutions
    1.6  financial assets
    1.7  book structure
  chapter 2  china's economy and demographics
    2.1  introduction
    2.2  chinese economy -- macro economic analysis
      2.2.1  prospect of china's economic growth
      2.2.2  basic statistics

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