职场商务英语实训教程

Unit One Establishment of Your CompanyItem 1 Naming a CompanyI. Practice GuidesII. Practice AssignmentsItem 2 Designing a Company LogoI. Practice GuidesII. Practice AssignmentsItem 3 Setting-up the Company StructureI. Practice GuidesIf. Practice AssignmentsItem 4 Recruiting and Applying for SalesRepresentativeI. Practice GuidesII. Practice AssignmentsItem 5 Delivering a Company Presentation..I. Practice GuidesII. Practice AssignmentsUnit Two Development and Reception of CustomersItem 6 On the PhoneI. Practice GuidesII. Practice AssignmentsItem 7 At the AirportI. Practice GuidesII. Pratice AssignmentsItem 8 Business Dinner and SightseeingI. Practice GuidesII. Practice AssignmentsItem 9 Business Trip ArrangementsI. Practice GuidesII. Practice AssignmentsUnit Three Products PromotionItem 10 Marketing ResearchI. Practice GuidesII. Practice AssignmentsItem 11 Marketing PlanI. Practice GuidesII. Practice AssignmentsItem 12 Market TargetingI. Practice GuidesII. Practice AssignmentsItem 13 Marketing StrategyI. Practice GuidesII. Practice AssignmentsItem 14 Promotion ActivitiesI. Practice GuidesII. Practice AssignmentsUnit Four Import and Export PracticeItem 15 Attending a Trade FairI. Practice GuidesII. Practice AssignmentsItem 16 Establishing Business RelationsI. Practice GuidesII. Practice AssignmentsItem 17 Making an EnquiryI. Practice GuidesII. Practice AssignmentsItem 18 Making an OfferI. Practice GuidesII. Practice AssignmentsItem 19 Making a Counter-offerI. Practice GuidesII. Practice AssignmentsItem 20 Confirming an Order & Signing the ContractI. Practice GuidesII. Practice AssignmentsItem 21 Amending the L,C1. Practice GuidesI1. Practice AssignmentsItem 22 Arranging Insurance1. Practice GuidesII. Practice AssignmentsItem 23 Making DeliveryI. Practice GuidesI1. Practice AssignmentItem 24 Lodging and Settling the ClaimsI. Practice Guides1I. Practice AssignmentsAppendix+BrochureContentsReferences