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- ISBN:9787566303127
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:268
- 出版时间:2012-06-01
- 条形码:9787566303127 ; 978-7-5663-0312-7
本书特色
许群航编著的《国际经贸文章选读(全国应用型本科商务英语系列规划教材)》立足于把国际经贸知识与经贸活动中发生的*新事件相结合。教材集经贸知识与实际案例或事件于一体,既注重英语阅读的操练,又注入阅读的乐趣。以国际经贸知识为连线,透过*新的国际经贸案例或事件,使专业知识和信息得以具体展现。全书涵盖国际经贸的宏观和微观视点,以强大的信息量突出教材的专业性和实用性。全书按照一学期的教学量设计,内容包括18课。
内容简介
《全国应用型本科商务英语系列规划教材:国际经贸文章选读》立足于把国际经贸知识与经贸活动中发生的*新事件相结合。教材集经贸知识与实际案例或事件于一体,既注重英语阅读的操练,又注入阅读的乐趣。以国际经贸知识为连线,透过*新的国际经贸案例或事件,使专业知识和信息得以具体展现。全书涵盖国际经贸的宏观和微观视点,以强大的信息量突出教材的专业性和实用性。全书按照一学期的教学量设计,内容包括18课。
目录
Lesson 1 The World Economy: Three-way Split Supplementary Material: Comparing Countries: The Rich, the Poor and BulgariaLesson 2 The State of World Trade Supplementary Material: Apple V Google――The Mobile WarLesson 3 Trade and Innovation Supplementary Material: Can James Gorman Make Morgan Stanley Great Again? (I)Lesson 4 Prospects for Regional Free Trade in Asia Supplementary Material: US Calls for More Free Trade in AsiaLesson 5 Imports: Improving Productivity and Competitiveness Supplementary Material: How Will Disaster Affect Japan's Economy?Lesson 6 Fair Trade Supplementary Material: US May OK Hi-tech Exports to ChinaLesson 7 OECD Supplementary Material: Lessons from Iceland: Coming in from the ColdLesson 8 What Can Trade Policy Contribute to Resolving the Economic Crisis? Supplementary Material: Tariff BarriersLesson 9 Trade in International Maritime Services: How Much Does Policy Matter? Supplementary Material: Pirates Plunder International Trade RansomsLesson 10 Making Globalization for Everyone: The European Union and World Trade Supplementary Material: German and the Euro: We Don't Want No Transfer UnionLesson 11 Economy of Russia Supplementary Material: Can James Gorman Make Morgan Stanley Great Again? (11)Lesson 12 International Free Trade Zone Supplementary Material: New Zealand Economy to Get Lift from Rebuilding, Rugby in 2011Lesson 13 British Virgin Islands-Economy Supplementary Material: What Business Leaders Can Learn from the RenaissanceLesson 14 Borderless European Cloud Risks Fragmentation Supplementary Material: Europe's Changing Role in Global TradeLesson 15 Outsourcing in a Global Economy Supplementary Material: Online OutsourcingLesson 16 How OPEC Can Save the World Economy Supplementary Material: International Petroleum TransportationLesson 17 E-Commerce and Import and Export Supplementary Material: Google's GrowthLesson 18 The Future of the World Economy Supplementary Material: New Tremors in Global Finance and TradeReference Key to the ExercisesReference
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