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  • ISBN:9787563820009
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:205
  • 出版时间:2012-07-01
  • 条形码:9787563820009 ; 978-7-5638-2000-9

本书特色

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内容简介

  《高等院校商务英语专业核心课精品系列教材:商务英语精读(第1册)》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线,内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。

目录


unit 1 introduction to business
 section one:businesscommunications
 greetings and introductions
 section two:text
 what is business
 section thtee:exercises
 section four:biz fueling station
 section five:business reading
 international business
unit 2 basic operations of business
 section one:businesscommunications
 accepting an invitation
 section two:text
 basic operations of business
 section three:exercises
 section four:biz fueling station
 section five:business reading
 how to start a small business?
unit 3 history of business development
 section one:businesscommunications
 declining an invitation
 section two:text
 early development of business
 section throe:exercises
 section four:biz fueling station
 section five:business reading
 brief history of international business
unit 4 current business position of china
 section one: business communications
 arranging for an airline travel
 section two: text
 business environment of china
 section three: exercises
 section four: biz fueling station
 section five: business reading
 foreign trade volume, surplus hit records
unit 5 fundamentals of international trade
 section one: business communications
 checking in at an airport
 section two: text
 reasons for international trade
 section three: exercises
 section four: biz fueling station
 section five: business reading
 rationale for international business
unit 6 classical trade theories
 section one: business communications
 going through the customs
 section two: text
 the theory of absolute advantage
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the theory of comparative advantage
unit 7 new trade theories
 section one: business communications
 meeting at the airport
 section two: text
 the competitive advantage of nations
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the theory of international investment
unit 8 international financial market
 section one: business communications
 on the way to the hotel
 section two: text
 market for currencies
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the chinese foreign exchange system
unit 9 international banking
 section one: business communications
 registration at the hotel
 section two: text
 history of banking
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the world bank
 key to exercises
 附录一 全国国际商务英语考试(一级)大纲
 附录二 全国国际商务英语考试(一级)样题
 附录三 全国国际商务英语考试(一级)样题参考答案
 附录四 全国国际商务英语考试(一级)样题听力原文
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