有效传媒-第10版-注释版

about the authors
preface
acknowledgments
part one
the essentials of communication
1 communication:the starting line
2 communicating in a multicultural society and wodd
3 communication and the self-concept: who are you?
4 communication and perception: i am more than a camera
5 language and meaning: helping minds meet
6 nonverbal communication: silent language speaks
7 listening, feedback, and critical thinking
part two
interpersonal communication
8 understanding relationships
9 person to person: relationships in context
part three
communicating in the small group
10 groups and teams: strategies for decision making and problem
solving 244
11 leading others and resolving conflict
part four
communicating to the public
12 the speaker and the audience: the occasion and the subject
13 developing your speech: supporting your ideas
14 designing your speech: organizing your ideas
15 delivering your speech: presenting your ideas
16 informative speaking
17 persuasive speaking
appendix:
person to person: interviewing
online unit
mass communication and media literacy
this section is found on the book's online beaming center
answer key
glossary
notes
credits
index